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Hyundai files patent for smartphone feature disabler in proximity to steering wheel

Combatting driver distraction continues to be a hot topic in automotive safety, especially when it comes to young motorists. While simply not using a smartphone behind the wheel would fix much of the problem, automakers are trying to work out complicated ways to make people safer. For example, GM is experimenting with head and eye tracking to make sure folks are paying attention to the road. Now, Hyundai might have come up with a technology that offers a very simple fix: disable the phones. The Korean automaker explains the idea in explicit detail in a recently published patent. The tech specifically "limits or disables the use of some of mobile device features which could cause distraction to the user," according to the abstract. Depending on variables like the vehicle's speed, the system determines what smartphone functions are safe to use, including texting or voice calls. Based on a plethora of permutations in the document, these restrictions could only be for the area around the driver's seat or for the whole vehicle. The key to the patent is placing antennas around the vehicle and monitoring for cellular signals. When the system detects them, it can begin selectively deciding what features to allow on the device. The tech isn't a simple on/off switch either, and can possibly detect the time of day or importance of the caller to let messages though. The major downside to all of this is the phone would need to run a specific program or firmware for all of this to work. With such a recently published patent, it might be years before the tech arrives in Hyundai vehicles, if at all. Still, this is an interesting solution. Of course, it would be far simpler if people just put down their phones. You can read the full description of the automaker's concept, here. News Source: Free Patens Online via US Patent and Trademark Office Auto News Hyundai Technology Emerging Technologies Smartphone distracted driving patent cell phone driver distraction

Hyundai announces upcoming Creta sub-compact crossover

The market for subcompact SUVs is booming, and the next automaker to get in on the action will be Hyundai. The Korean automaker has not only announced the imminent arrival of its first subcompact crossover, but has given it a name, as well. Like some of its other crossovers, Hyundai's forthcoming baby high-rider takes its name from a geographical place – but unlike the Tucson and Santa Fe, the discontinued Veracruz, or the conceptual Santa Cruz, that place isn't in North America. The name Creta is derived from the Greek isle of Crete, and is meant to evoke the notion of creativity, says Hyundai. (The marketing team is evidently hoping people don't associate it with the term "cretin" in the process.) The model is slated to launch in India sometime in the second half of this year, but whether it makes its little way to US showrooms remains to be seen. Wherever it is sold, however, the Hyundai Creta will ostensibly take on the likes of the Chevy Trax, Fiat 500X, Jeep Renegade, Mazda CX-3, Nissan Juke and Honda HR-V/Vezel in this burgeoning segment. Hyundai Motor Reveals Name Of New Global Sub-compact SUV: 'Creta' - Creta is the first sub-compact SUV model to be developed by Hyundai Motor - Global launch will start in India, in second half of 2015 June 2, 2015 - Hyundai Motor Company has today announced the name of its first sub-compact SUV: 'Creta'. The global roll-out of this all-new model will start in the second half of 2015 in India. The name 'Creta' derives primarily from the name for Crete, the largest of the Greek islands. Situated in the Mediterranean Sea, Crete was the focal point for Greece's global prowess in trade and culture, in its heyday connecting Europe, Asia and Africa. Creta will be an influential global model for the Hyundai Motor brand in one of the fastest-growing vehicle segments, helping the company to reach out to many more consumers in new and established international markets. Consistent with the core concepts underpinning Hyundai Motor's Modern Premium brand direction – SIMPLE, CREATIVE, CARING – the 'Creta' name is simple and easy to remember. Pronunciation of Creta deliberately evokes welcome similarities with the term 'creative', and draws on positive associations with the Mediterranean island of Crete, which is famed for combining a relaxed and tranquil environment with a vibrant, energetic approach to outdoor activities.

Hyundai promoting younger execs in bid to 'smoothen an eventual leadership succession'

Experience versus the next generation. It's the decision any organization has to make when it comes to its succession of leadership. But even companies that value wisdom over vitality will eventually have to hand the reins to a new generation of leaders. And that seems to be what the Hyundai Motor Group is preparing for. The Korean automaker has promoted three executives in their early 50s to the rank of Executive Vice President. Chief marketing officer Cho Won-hong (50), PR chief Kong Young-woon (50) and Kim Gyun (52), head of strategic planning at Kia, are all being promoted to the role, putting them in senior leadership positions at one of the world's largest automakers. Reuters frames the promotions as earmarked to "smoothen an eventual leadership succession" at Hyundai. The family-owned company is currently chaired by Chung Mong-koo (76), who has given little indication that he's preparing to step down in the near future. But when he does, he's widely expected to relinquish control to his only son, current vice-chairman and former Kia president Chung Eui-sun (44, pictured), who is said to have chosen the aforementioned US-educated Cho for the promotion. News Source: ReutersImage Credit: SAMUEL KUBANI/AFP/Getty Hirings/Firings/Layoffs Hyundai Kia