2011 Hyundai Sonata 2.0t Limited Sedan 4-door 2.0l on 2040-cars

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Hyundai previews new Equus-replacing Genesis G90

Hot on the heels of the announcement of the new Genesis luxury brand, Hyundai is rolling out the first model in its lineup, the G90. Previewed in this image, the sedan will replace the Equus at the top of Hyundai's lineup and launches next month in Korea. It will wear the EQ900 badge in its home market. Penned in the company's new Prestige Design Division, the styling has obvious links to the new Genesis sedan (which will also get an alphanumeric nameplate) and the Vision G Coupe concept (which will likely lead to a production two-door). That means more straight lines than the curvier Equus, along with more upscale details. From the limited angles at which we're viewing it, the design appears to bear some similarities to other luxury automakers like Audi (around the headlights), Mercedes (at the tail), and even Bentley (towards the back of the greenhouse). The G90 will kick off the launch of the new Genesis brand much in the same way that Toyota launched the Lexus brand, Honda begat Acura, and Nissan gave birth to Infiniti. The G90 will be the first of six new Genesis models to launch by 2020. 'New Luxury' Takes Shape - Hyundai Motor Unveils Rendering of New G90 Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand's design identity and future direction. Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, "Genesis' new large luxury sedan G90 will deliver a concept of 'New Luxury' to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience." As the Genesis brand's flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on 'human-centered' technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market. G90 also showcases the Genesis brand's hallmark design style 'Athletic Elegance', interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90's significant proportions.

Hyundai reveals new Sonata Hybrid in Seoul

The wraps are off Hyundai's next-generation Sonata Hybrid after an unveiling in Seoul, South Korea, and the latest model brings an improved powertrain and slight styling tweaks. In the Korean domestic market, the Sonata Hybrid relies upon a 2.0-liter, four-cylinder gas engine producing 154 horsepower and 140 pound-feet of torque with a 51-hp electric motor providing the rest of the thrust. Hyundai isn't revealing net system output at the moment, and it isn't saying whether we will get this powertrain in the US yet. Company spokesperson Jim Trainor tells Autoblog that those details will likely be announced at the model's North American debut at Detroit Auto Show in January. Sales are expected to begin in the spring. In addition to the upgraded engine, there's an improved six-speed automatic that houses most of the hybrid components and uses a new clutch to reduce drag. The switch to an electric oil pump also removes some inefficiencies, and the battery pack underneath the trunk has been enlarged to 1.62 kilowatt hours, up from 1.43 kWh. Despite the capacity increase, Hyundai claims there's 10.5 percent more cargo room back there. The Sonata's design gets a slight rethink to improve fuel economy, too. Up front, the redone nose features a new mesh grille in a more rectilinear frame, and out back, there's a set of unique taillamps, a lip spoiler and a unique rear diffuser to go along with the full underbody cover that only the pavement sees. If anything, the new hybrid model looks more traditional to our eyes than the standard gas-powered Sonata, which comes as something of a surprise, especially as the previous-generation Sonata Hybrid was markedly more futuristic and divisive in its appearance. In any case, we expect the looks to remain largely the same for the US version, which will likely arrive wearing a 2016 model-year designation. All of the upgrades, boost fuel economy to 18.2 kilometers per liter on the Korean cycle, the equivalent of about 42.8 miles per gallon. Comparatively, the current Sonata Hybrid in Korea is rated at 16.8 km/l (39.5 mpg). Hyundai will also make a big expansion to its electrified slate next year. In addition to the standard Sonata Hybrid, a plug-in version will come later in 2015 – the automaker's first. More details will arrive about the model in Detroit.

This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.