2010 Hyundai Sonata Gls Sedan 4-door 2.4l on 2040-cars

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This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Recharge Wrap-up: Uber app for Apple Watch, Hyundai brings ix35 Fuel Cell to Australia

Uber has updated its app to support the upcoming Apple Watch. Users will be able to hail a car with a single tap directly from the wearable device. The Uber app for the Apple Watch will also let the user check on the driver's progress. The Apple Watch launches on April 24. Read more at iPhone Hacks. The Place at Terracina in Austin, Texas will offer Car2go services onsite. Through a partnership with real estate group MC Companies, the carsharing service will have six dedicated parking spots at the community's entrance for residents and other nearby users. "We know our residents will benefit from the Car2Go service and hope it helps them share the good life with others," says MC Companies Vice President of Marketing Eric Brown. Read more in the press release from MC Companies below. Hyundai has debuted the ix35 (Tucson) Fuel Cell in Australia. Along with giving Australia its first hydrogen vehicle, Hyundai is also unveiling a solar hydrogen refueler. The refueling station, located at Hyundai's Sydney headquarters, uses solar power to run the electrolyzer to make hydrogen from water onsite. Hyundai's Bill Thomas told 3AW that a future where most vehicles on the road are powered by hydrogen is "a way off. We're working on our next-generation fuel cell vehicle which we're hoping to bring out in 2018, but even at that stage, we're only talking in small numbers." Listen at 3AW, and read more at RenewEconomy. MC Companies Partners with Car2Go Brings Innovative Service to The Place at Terracina with Car2Go SCOTTSDALE, Ariz., March 31, 2015 /PRNewswire/ -- Cars are a costly investment. We can't all buy our own and we understand that life can get in the way of being financially stable enough to purchase one. Living expenses, bills and unexpected costs pop up all the time. Car 2 Go is making it easy to have access to a car no matter what life throws at you. MC Companies is teaming up with Car2Go to bring this convenient service to The Place at Terracina. Car2Go now has six spaces for cars to be dropped off and picked up at the entrance of the community and this is the furthest North location that Car2Go has in the city. This provides residents, and people in the area, with shared vehicles to help them navigate through their days with ease. "We are excited to have Car2Go on our property and can't wait to share it with our residents," says community manager Rachel Sypho.

Hyundai, Mazda and Ford offering support to victims of Colorado flooding

Hyundai, Mazda and Ford have initiated programs to aid victims of the recent floods across Colorado. Hyundai is stepping in to give help directly to drivers, offering those with flood-damaged vehicles a $750 credit on a new Hyundai. "At this stressful time, the last thing flood victims should be concerned with is how they are going to replace their water-damaged or destroyed vehicles," Dave Zuchowski, executive vice president of Hyundai's American sales, said.
The Hyundai program will run from September 18 through the end of October, and will cover all citizens in counties declared disaster areas by FEMA. Residents will need to provide proof of residency and a letter from their insurance company describing the damage to their vehicle.
Mazda, on Friday, announced that it'd be donating $25,000 to the American Red Cross and a further $15,000 to the Humane Society of Boulder Valley, in the name of disaster relief. Mazda's President and CEO, Jim O'Sullivan, said, "The flooding across the states of Colorado, Texas and New Mexico has been absolutely devastating for not only the people living there but their four-legged loved ones as well. Mazda hopes that those in need can get the help they deserve through such great organizations as American Red Cross and Humane Society of Boulder Valley."