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Hyundai mulling new small CUV under Tucson

Hyundai maintains it can barely build enough of its core models to satisfy North American consumers, but that doesn't mean it isn't keen to expand its offerings to capture developing segments of the market. According to Edmunds, one of those expanding niches could be the burgeoning subcompact crossover segment. The website quotes Hyundai North America president and CEO John Krafcik as acknowledging his company is "very under-represented" in crossovers, the market's hottest vehicle type.
With the discontinuation of the Veracruz, Hyundai is down to two CUV nameplates, Tucson (pictured) and Santa Fe, the latter of which covers two segments with a two-row Sport and long-wheelbase three-row model. And while Hyundai commands seven percent of the US sedan market, the company estimates it only has two percent of the truck segment.
And while Krafcik stops short of confirming a new model, he acknowledges "a new segment is emerging" underneath the Tucson and says, "I think it's something to look at." At the moment, the subcompact softroader segment remains small and somewhat amorphous, with tiny CUV offerings like the Buick Encore, Nissan Juke, and now-discontinued Suzuki SX4 illustrating that there are a lot of different ways to package and market such a vehicle.

Hyundai ranks highest in Total Value Awards with Equus leading all cars

Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
For the first time, Hyundai was ranked as the leading brand for Total Value, while its Equus luxury sedan scored both the highest overall score and took the crown in the luxury segment. Other Hyundai winners included the Sonata (tied with Fusion), Genesis Coupe and Elantra.
Ford scored quite well, too, taking the segment titles with the Fiesta Sedan (which tied with Elantra), Fusion, Focus Hatchback, Taurus (tied with Dodge Charger), Explorer and Lincoln Navigator. General Motors' cars and trucks managed to capture eight segments, while Toyota topped six areas.

Hyundai pickup gets glimmer of hope, Equus may go turbo

While it still doesn't technically have a green light for production from headquarters yet, rumors over the last few weeks suggest that the Hyundai Santa Cruz is all but certain to arrive in showrooms eventually. Now, we might be getting a hint about which of the company's models that the unibody truck might share underpinnings with. According to Auto World News, the platform from the 2016 Tucson and upcoming 2017 Elantra is a potential choice for the pickup. "We're always looking for efficiencies," said an unnamed Hyundai product planner to the website. "If you look at how well the Santa Cruz was received, it certainly helps make the case." An earlier rumor also hinted the truck might be the automaker's first diesel-powered model in the US. Meanwhile at the top of the brand's lineup, the next-generation Equus may see some significant changes. "Like much of that segment, it's fair to say you can expect the Equus will expand," the product planner said. Underneath the larger hood, a turbocharged powerplant is reportedly being considered. Given the development of a twin-turbo V6 from Hyundai with around 420 horsepower, that part of the rumor certainly makes some sense. A 10-speed automatic might also be offered eventually. Related Video: