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2015 Hyundai Tuscon Fuel Cell will lease for $499/month, comes with free hydrogen

If nothing else, Hyundai wants to make it as easy as pie for you to check out its upcoming hydrogen-powered 2015 Tucson Fuel Cell vehicle. Given that the Korean automaker will be the first to offer a mass-produced fuel cell vehicle in the US (sorry, Honda, the FCX Clarity just doesn't cut it for this category) and that the hydrogen-powered Tuscon is coming next spring, there's no time like the present to lower hurdles.
Here's how Hyundai is trying to remove your worries. First, if you want to have an extended test drive, you can go rent a fuel cell Tuscon at participating Enterprise locations, starting next spring. Nothing was said about buying one of these SUVs outright, but after putting $2,999 down, you will be able to lease the H2 Tuscon for $499 a month for 36 months, and that includes "unlimited free hydrogen refueling" and a hydrogen version of the "At Your Service Valet Maintenance." Since there are only ten public hydrogen refueling stations in the US, and nine of them are in California, it makes sense that the Tuscon will be available only in the Golden State, specifically at just four dealerships. Hyundai said in a statement that, "Availability of the Tucson Fuel Cell will expand to other regions of the country consistent with the accelerating deployment of hydrogen refueling stations." In other words, don't hold your breath.
Speaking at the unveiling, Hyundai Motor America CEO John Krafcik praised the hydrogen work that Honda and Toyota are doing here at the show and said, "We think fuel cell technology will increase the adoption rate of zero-emission vehicles, and we'll all share the environmental benefits." In the Tuscon, that means an estimated 300-mile range and a refill time of under 10 minutes along with the instant torque of an electric motor. We'll be most interested to see how that plays out in the marketplace. Feel free to read more in the press release below.

This Hyundai commercial may be the weirdest of Super Bowl 50

It happens every year at the Super Bowl. For every headline-making, Twitter-breaking commercial, there's an ad like this one, simply titled "Better," from Hyundai. An ad that's so odd, people will focus not on its message, but the overarching weirdness of the spot. The ad in question follows the life of a man born with an exposed V8 engine where his heart should be (it's actually a little high, but we're nitpicking). Yes, it's as strange as it sounds. According to Hyundai, the man "strives to make the world a better place," but the only time we see anything approaching that is when he opens a jammed umbrella for a woman. For most of the ad, it's hard to tell you're even seeing a car commercial. It's not until the end, where the man is shown working in a Hyundai design studio alongside people with similar anatomical features, that the ad begins to make sense. Perhaps part of our disappointment with Hyundai's latest Super Bowl spot is that the NFL's official automotive sponsor has done so well otherwise. The brand has become a fixture during the big game over the years, and will likely see some success in 2016 with spots featuring both Ryan Reynolds and Kevin Hart. Those successes aside, though, we'll be surprised if there's a great response to this particular Super Bowl 50 commercial from Hyundai.

Hyundai HG350 ready to take on Europe's Transits and Sprinters

Here in North America, Hyundai has been historically known as a purveyor of affordable, content-laden everyday cars and crossovers. More recently, it's also been pushing upmarket and attempting to gain respect for its sporting joneses. In other parts of the world, however, the Korean automaker is a major force in commercial vehicles, providing everything from chassis cabs and dump trucks to fullsize motor coaches. Now, it's looking to push further overseas, squarely into Europe's already mature van business with this new HG350, a new commercial vehicle that will form the basis for a cargo van, passenger transport and flatbed truck.
This three-pronged approach will see Hyundai fighting directly against the new Ford Transit, the Mercedes-Benz Sprinter, and models like the recently overhauled Fiat Ducato/Peugeot Boxer twins. The rear-drive, six-speed manual-equipped range is available in 3.5-ton cargo or flatbed spec, or in 4.0-ton guise with as many as 15 seats. The cargo version, incidentally, can hold up to 456 cubic feet of stuff. Regardless of configuration, power comes from a common-rail diesel displacing 2.5 liters with either 148 horsepower and 275 pound-feet of torque or 168 hp and 311 lb-ft.
With the American market finally embracing Euro-style cargo vans, does that mean that Hyundai might bring the HG350 here? Not likely. "While a heck of a vehicle, this isn't anything we are seriously considering right now for the US market," Jim Trainor, Hyundai Motor America's national manager of product public relations, tells Autoblog.