2006 Hyundai Sonata on 2040-cars

Auto blog

Hyundai planning N-badged Genesis performance models

Speaking with Australian media ahead of the launch of the new Genesis G90 at the Detroit Auto Show this week, Albert Biermann, performance chief at Hyundai, confirmed that there will be N-badged versions of both Hyundai and Genesis models. And he ought to know. Biermann was recently poached over to South Korea after having served as chief engineer at BMW's M division. "N is a sub-brand and with N high-performance cars we work for both brands — so you have to be ready for N versions for Hyundai and for Genesis," said Biermann. "We have a nice roadmap for the next five years... There will be Genesis cars included" that will offer "the full package... real racetrack-going high-performance cars." The first model that the N division is expected to fettle is the next-generation i30 hatchback – Hyundai's challenger to the likes of the Ford Focus and Volkswagen Golf. That ought to give the Korean automaker a solid rival to the Focus ST and Golf GTI, and a venue for Hyundai to showcase everything it's learned in the World Rally Championship. But that's not all Biermann and company have in store. Hyundai is working on a new Genesis G70 that will take on the BMW 3 Series and its many competitors. The G70 would make a prime candidate for the N treatment, and with the benefit of Biermann's expertise, it could prove the sweet-handling and hot-performing Korean sports sedan we've been waiting for. We wouldn't at all be surprised, either, to see N performance versions of the new G90, the G80 that was launched just recently as the Hyundai Genesis sedan, and other future products under both brands – particularly a successor to the Genesis Coupe. Related Video:

Hyundai gives 3 millionth Elantra in America to hurricane hero near Houston (Update)

Correction: A previous version of this story incorrectly stated that the car given to Henry Rogers was the 3 millionth Hyundai in America. It was actually the 3 millionth Elantra in America. The text has been updated to reflect the correct information. Hyundai has just crossed a significant milestone in its history. Since the company's Elantra compact sedan was introduced to the American market back in 1991, the company has now sold the 3 millionth example here. The 3 millionth car is a normal Elantra sedan, a handsome, competent car that we don't find to be terribly exciting unless it's the Sport model with the turbo engine. But we're certain the owners of this new Elantra are pretty excited regardless. See, Hyundai didn't exactly sell the 3 millionth American Elantra. It donated it to Henry Rogers, a paramedic field supervisor in Baytown, Texas, near Houston. His town was pummeled by Hurricane Harvey, and he was out helping people for two days straight. Unfortunately, while he was out helping the citizens of Baytown, his family's home was being swallowed up by water. Neighbors came by to rescue his wife, three adopted kids, and three dogs. Everyone came out all right, but the house and its contents were lost. So for Rogers' contribution to the town, and for everything his family lost, Hyundai saw fit to get them started on the right foot with a fresh car, and a fairly historic one no less. Related Video: Image Credit: Hyundai Hyundai Economy Cars Sedan hurricane harvey

Amazon Prime will now bring you a Hyundai, but you can't keep it

We already rely on Amazon Prime to bring us necessities like food, clothing, and five-pound Hershey bars, so why not entire cars? Hyundai is going to try that, although only to quickly bring you a car to test-drive. There's no one-click ordering for Elantras yet. The program, called "Prime Now. Drive Now", is an extension of the Prime Now fast delivery service that brings certain items to people in select areas in under two hours. It's available this weekend and next, only to people in Los Angeles and Orange County. Prime members can hop online and schedule a time between 9 am and 7 pm, Saturday or Sunday, and designate a preferred location for the test drive. After that, a "trained expert" will be sent with a 2017 Hyundai Elantra for the potential customer to try out for 45 to 60 minutes. If after that they want to purchase an Elantra, the expert can then direct them to a local Hyundai dealer to complete the transaction. This is an interesting approach to reaching consumers and could have benefits for them. People who are too busy to visit a dealer for a test drive can schedule a more convenient time and place to try the car. For people who get stressed out with the dealer experience and the pressure to purchase a car (which is, like, everyone) this could also be a more comfortable way to look at one. It's also a clever way for Hyundai to sort of circumvent its dealers while still letting them handle the final sale, a sort of indirect direct-sales solution. On the flip side, this program means consumers may only try the car that arrives at their door, and there's a decent chance that it will be a high trim with options and features that they might not want or be able to afford. It might still require some shopping around at the dealer to see what the different trim levels and options are like. Though only a limited trial for now, it will be interesting to see if Hyundai continues the program, and having more test-drive options can't hurt. Related Video: Featured Gallery 2017 Hyundai Elantra View 51 Photos Image Credit: Hyundai Hyundai Car Buying Sedan Amazon amazon prime