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Top horsepower-per-dollar cars in 2017

Tue, Feb 17 2015

Bang for the buck. That quasi-scientific statistic is bandied about by motor heads everywhere from classrooms to barrooms, though the truth of the matter is that it's exceedingly complex to measure. A fair performance-per-dollar index would include something like cross-referencing MSRP (Manufacturers Suggested Retail Price) with point-to-point times on a track or driving route, which is obviously hard to do comprehensively. But, for the sheer joy of talking about cars and playing with a big spreadsheet, there's always the horsepower-per-dollar index, which is more straightforward, albeit hilariously flawed. There are vagaries even with this simple formula, of course: MSRP for vehicles can change at a moment's notice, to say nothing of the bottom-line shifting that happens with local deals or showroom negotiation. For this list we're running with the straight MSRP wherever possible, and as recently reported as we can get it. All the vehicles on this list are 2017 models, and all trims are reported where the lowest price and differing power levels intersect. Some choices were made for personal preference and some for sanity, avoiding things like all 48 trim levels of the Ford Transit, all with the same horsepower). If this list were a simple top ten, or even a top fifty, you'd be bored to tears with all the red, white and blue that is represented. Following perfectly with conventional wisdom, American cars really do lead the world where hp/$ is concerned. So, for the sake of variety (and the sheer joy of seeing a minivan 'win' one round of this thing) I've sorted out some top five and bottom five lists for broad power categories. Let's dive in. Less Than 100 Horsepower Okay, okay, this is hardly a category we'll grant you. But we've often tried to click off all the sub-100-hp cars on sale in the US, and making this list gave us an excuse. It also illustrates that none of these smallish vehicles bring cheap horsepower to the table - for that you'll need a motorcycle. The segment-leading Chevy Spark (above) asks just over $139 for each hp, and that Smart Fortwo Electric Drive has hp on sale for about the same price as its very distant family cousin, the Mercedes-Benz SL65 AMG (insert your favorite Smart joke here... we know you want to).

Hyundai's Super Bowl ads score on Ad Meter

Tue, Feb 9 2016

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

Hyundai needs to make the Ioniq Scooter

Thu, Jan 19 2017

In the mad rush that is an auto show press conference, sometimes the coolest stuff is sometimes barely mentioned, and often overshadowed, by the bigger news. Hyundai's awesome Ioniq Scooter concept is a perfect example of this. Revealed at this year's CES, it was given just 45 seconds of talk time in a 45 minute conference. The scooter's sleek design and clever charging spot struck me as the one of the most practical and fleshed out mobility solutions on display at the show. Now I'm on a one-man mission to convince Hyundai to build it. The Ioniq Scooter is a compact, collapsible, and lightweight electric scooter that (and this is my favorite part) stows and charges in the door pocket of the upcoming Hyundai Ioniq. You can park your car, pop out the scooter and ride what's referred to in the mobility industry as the "last mile." Driving is usually the easiest part of any journey. Roads are all connected and relatively easy to navigate. Everything after that - parking, walking, etc. - often takes just as much time and effort as driving. The scooter helps solve this problem. View 6 Photos For me, the little electric scooter was the best thing in Hyundai's sci-fi filled booth. The automaker brought out two working robot exoskeletons and a car concept that is literally meant to be built into your home. There was an autonomous Ioniq giving test rides down the Las Vegas strip. Despite all of that, all I wanted to do was break the glass case holding the scooter silently ride away. In person, the Ioniq scooter appears relatively lightweight and extremely compact. It's partially constructed from carbon fiber and has a small display that shows battery life, speed, and range. You use a small knob on the handle bar to accelerate and brake. Alternatively, you can slow down by pushing a pad over the rear wheel, just like on a kick scooter. Top speed is 12 mph and the total range is about 12 miles. It's unclear if the battery can be swapped out to extend the distance before recharging. The Ioniq scoter is just a prototype, so we have no idea how much it would cost to put it into production or if Hyundai has any plans to even do so. What we do know is that a working prototype exists and that we would love to get a chance to ride it. Like our endeavor to drive a Citroen C4 Cactus, I'm on a mission to ride the Ioniq scooter. In my eyes, this scooter is the modern equivalent to a Honda Motocompo, but more practical.