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Hyundai and Kia settle lawsuit over hybrid technology

Hyundai and Kia will end Paice's patent infringement lawsuit by signing a licensing agreement to use the firm's hybrid technology for their vehicles, according to Bloomberg. A statement by Paice says that this new contract ends any legal disputes between the companies, but doesn't disclose the cost of the settlement. A Hyundai spokesperson declined to comment about the case's resolution to Autoblog. Paice and the Abell Foundation, an investor, brought the case against Hyundai and Kia in 2012 over the tech in the Sonata and Optima Hybrids, and the court sided in the patent holder's favor in October 2015. The jury ordered the automakers to pay at least $28.9 million, but the judge could have tripled that amount because the infringement was allegedly intentional. Hyundai pledged to appeal the ruling. Paice's patents come from the work of Alex Severinsky and cover ways to make engines and electric motors work together. The company has a history of defending its tech, including settlements with Toyota and Ford. It also filed another case against the Blue Oval in 2014 over the hybrid or plug-in systems in the C-Max, Fusion, and Lincoln MKZ. Hyundai and Kia sign licensing agreement with Paice Paice, a pioneer in hybrid electric vehicle technology, has reached an agreement to license all of its hybrid vehicle technology to Hyundai Motor Co. and Kia Motors Corp. Paice has now licensed all or part of its hybrid vehicle technology portfolio to Toyota, Hyundai/Kia, and Ford – three of the world's six largest automakers. These three companies currently account for 90% of all hybrid vehicle sales in the United States. "We are gratified to reach a licensing agreement with Hyundai and Kia, who are among the undisputed leaders in the hybrid industry. This agreement further validates the importance of our technology, and we hope to reach additional agreements with other major automakers," said Frances Keenan, chairman of the Paice Board of Directors. The confidential licensing agreement with Hyundai and Kia brings an end to all litigation between the companies. Paice and the Abell Foundation, a Baltimore-based non-profit organization that invested in Paice, filed a patent infringement lawsuit against Hyundai and Kia in U.S. District Court in 2012. After an eight-day jury trial earlier this year, the jury sided with Paice and Abell, awarding $28,915,600. Hyundai and Kia currently rank third in U.S. hybrid car sales.

Hyundai Ioniq blends familiar cues with futuristic design

Hyundai is preparing to unveil its first dedicated electrified vehicle. Called the Ioniq, it's set to launch at the Geneva Motor Show this March. Now, the Korean automaker is giving us an idea of what to expect with a series of teaser renderings. As you can see from the first image in the slideshow above, the exterior design of the Ioniq announces the environmentally friendly powertrain at its heart. That means an aerodynamically optimized shape to cut through the wind with a minimum of interference. The greenhouse tapers off to a high tail not unlike those seen on the Toyota Prius and Chevy Volt – whose drivers Hyundai will seek to attract with this new model. The wheels also appear to adopt an aero-focused design, but signature Hyundai design traits are still evident, from the hexagonal grille to the upward kink in the C-pillar. Inside the cabin promises a forward-looking but comfortable space with simple rounded surfaces. Cool blue trim sets the mood, and screens in the instrument cluster and the center of the dashboard reduce clutter and display vital information. The manufacturer says it's using "eco-friendly materials to convey a futuristic yet warm cabin ambiance that will appeal to a new generation of motorists." The Ioniq will offer a choice of three powertrain options with varying degrees of electrification: a gasoline-electric hybrid, a plug-in hybrid, and full electric propulsion. It's rare for an automaker to offer all three choices. Most electrified vehicles come in conventional and hybrid versions (like Hyundai's own Sonata), hybrid and plug-in hybrid (like the Prius), or even plug-in or fully electric variants (like the BMW i3). Hyundai is slated to unveil the Ioniq in Korea next month ahead of its auto show tour, so watch this space for more. CLASS-LEADING AERODYNAMICS AND STRIKING DESIGN DETAILS FOR HYUNDAI MOTOR'S NEW ALTERNATIVE-FUEL IONIQ - Teaser rendering highlights eye-catching silhouette and design details - Sleek and simple exterior reduces aerodynamic drag for greater efficiency - Elegant interior combines environmentally-friendly materials and flexible space December 16, 2015 – A new rendering of Hyundai Motor's all-new IONIQ hints at how the innovative, alternative-fuel compact vehicle, which is due for launch in early 2016, will combine head-turning good looks with class-leading aerodynamic performance.

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.