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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

Hyundai Rockar dealership concept a kinder way to buy a car [w/video]

The simple car-buying battle line these days usually centers around dealerships versus some alternative method, like online, that bypasses the dealer. A few manufacturers are trying ways in between those two poles, so that customers can visit a retail concept brick-and-mortar location but avoid the negative associations they have with dealerships; Audi's done it in London, BMW's done it in Paris and Tesla is doing it all over. After two years in development, Hyundai has done the same with its Hyundai Rockar store in the Bluewater shopping mall in Kent, England. Hyundai UK partnered with Simon Dixon on the venture, Dixon being a 20-year veteran of the car industry who was frustrated by the experience of having to buy a car at a traditional dealership. Rockar, tucked between a Disney store and a Body Shop, keeps three vehicles in the store; if you prefer, you can handle the entire car-buying transaction online at home, or at computer stations in the store with the help of "Angels," otherwise known as salespeople. Focusing on the retail experience, however, the Angels don't have car backgrounds; they've been trained in the product, but we're told they aren't there to push it on you. Car hunters who want to trade in can input their car to get fair trade value; Rockar says all of its trade-ins go straight to auction, so values are based on dealer auction guides, and every customer gets a no-haggle purchase price. There's a test-drive facility in the mall's enormous parking lot, and prospective customers can go for a spin without a salesperson. It will also attend to routine service needs: owners can book appointments, bring their car to the mall, amuse themselves for a few hours and pick it up the car it's completed. Rockar says it will do routine maintenance on any car, not just Hyundais. Echoing Audi and BMW, Hyundai UK says this isn't about replacing the dealership, but trying to find a better, easier, and less stressful way for potential customers to interact with the brand and buy a car. Bluewater gets 27 million visitors per year, and in just over a month of being open more than 4,000 of them have stopped into Rockar, with three buying a car. Rockar says it will provide free service for three years for the first 100 buyers, and Hyundai expects it to be one of its UK's top ten dealers by the end of 2015. The video has more on the concept. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Krafcik says US Gov. shutdown is slowing Oct. auto sales

The government shutdown is eroding consumer confidence in the auto market, says John Krafcik, CEO of Hyundai's US sales unit, and could lower October sales by as much as 10 percent, Automotive News reports. "It's that anxiety that keeps customers, potential buyers, on the sidelines when making a big purchase like an automobile," Krafcik says, adding that industry sales could be off by five to 10 percent in October compared to September.
The fourth quarter, which started October 1, usually consists of increased auto sales as dealerships clear their lots to make room for the next year's models. Leading up to the fourth quarter this year, the auto industry was doing well in the fragile, recovering US economy, although September deliveries decreased by 4.2 percent, due in part to this year's Labor Day sales being recorded for August.
To help its customers, Hyundai announced it is deferring new-car loan and lease payments for furloughed federal workers until they're called back to work and also offering them a three-month payment deferral if they buy a new Hyundai in October. "We have already had requests from over a thousand people to have their payments deferred," Krafcik says.