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Genesis gets serious about selling cars in China with new CEO

Hyundai's Genesis brand announced Tuesday that former Mercedes-Benz vice president Markus Henne was named CEO of Genesis Motors China. Henne will be in charge of the company's push to introduce the brand to the world's largest automotive market.  Henne will report to the brand's new global boss, William Lee, who was appointed to run the luxury subsidiary in October. One of Lee's key goals is to expand the brand's footprint in Europe and introduce it to China. Henne previously served as VP of Sales & Marketing for Mercedes-Benz in Taiwan, and prior to that oversaw the AMG division in China.  Hyundai does not yet have an ETA for formally introducing the Genesis brand to the Chinese market. Feasibility studies are still pending.  Unfortunately, while China's auto market is massive, with more than 20 million units sold to date so far in 2019, it's also one of the most tumultuous. This will be yet another major obstacle to the success of Hyundai's premium brand, which has struggled to gain traction in the United States thanks to corporate restructuring and an anachronistic product mix leaning heavily on sedans.  Genesis is working hard to correct the issues with its lineup. A lack of crossover/SUV offerings would likely be the headline for any other struggling brand, but the company's woes extend far beyond the showroom appeal of its current offerings.  In 2019, Genesis completed a restructuring of its U.S. operations. America is the brand's core market, and for much of 2018, it was unable to do business in most states thanks to Hyundai's decision to spin Genesis off into an independent brand with its own dealer franchises. Throughout the year, sales volumes tumbled as Genesis simply did not have retail outlets through which to move product. 

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai

Recharge Wrap-up: Hyundai visually explains fuel cells, BYD T5 electric truck

Are you still unclear about how exactly a hydrogen fuel cell works to power a car? Hyundai is offering a great visual on how its fuel cells operate in cars like the Tucson fuel Cell. Basically, the anode splits the hydrogen molecule into a positive and negative ion. The negative ions are used for electricity, while the positive ions are pushed through a membrane to the cathode, where both ions are combined with oxygen to create the byproduct of water. There's a little more to it than that to make it work in a vehicle, so see for yourself in the infographic below. BYD is launching its T5 electric light truck in China. The truck has a maximum speed of 31 miles per hour, making it mostly suitable for in-city and campus duty. It has a range of almost 250 miles, though, and with its size, the T5 could make a pretty adept delivery truck. The battery is situated under the load bay between the axles, keeping the center of gravity low. Price could be an issue, but government subsidies might help convince some companies to make the switch to BYD's electric truck. See more over at Car News China. The Mahindra Reva e2o electric vehicle will offer a fast charging feature, called Quick2Charge. Normally, the e2o takes five hours to fully charge, but that time gets cut to just one hour with the new option. Choosing the Quick2Charge option adds 45,000 rupees (about $735) to the price of the e2o. The new e2o is supposed to get electric power steering, and, later, a four-door variant. Mahindra Reva is also making an export-only version with Quick2Charge, longer range, electric steering, airbags, and ABS. Read more over at Indian Cars Bikes. The Quebec-Vermont Electric Charging Corridor is set to expand with 14 new charging stations. Melanie Dufresne of the area's tourism board announced that the 240-volt chargers would be installed in Le Haut-Richelieu Regional County Municipality. Drivers will use a special access card to charge at the stations in the region for $2.50. The stations will be installed by the end of the year. To see all the locations and learn more about the announcement, head over to Hybrid Cars.