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Hyundai Tucson 'The Walking Dead' special edition is real and wants braaaiiinnnnss

Hyundai's association with The Walking Dead is, for a lot of fans, limited to the spearmint-green Tucson that Rick, Darryl, Maggie and Herschel drive around on AMC's hit show. But the tie-up with the series extends beyond that, going right into the graphic novels that inspired the TV show.
In celebration of 10 years of Robert Kirkman's series of comics, Hyundai has built special edition Tucson that, unlike its previous zombie survival cars, is going to see production. "The Walking Dead" Special Edition Tucson uses the same 2.4-liter engine found in the standard CUV, with 182 horsepower and 177 pound-feet of torque. In fact, this car is largely similar to your everyday Tucson, at least in terms of equipment.
It does add a few things which might be handy in the event of a zombie apocalypse, though. A Zombie Survival Kit, which Hyundai describes as a "Walking Dead 72-hour survivalist's backpack, a necessary item for any zombie 'prepper,'" is included, as are body decals for all four of the comic book's factions and a special splash screen on the navigation system. The exterior is finished in Ash Black and sports red accents, along with special edition badges. A cross-railed roof rack and mudguards round out the interior enhancements.

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.