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Hyundai: hydrogen cars will gain wider acceptance in 10 years

Hyundai Motor Company said Monday it believes hydrogen fuel cell vehicles are the future for eco-friendly cars despite challenges of limited infrastructure and slow sales. South Korea's largest automaker has sold or leased 273 Tucson fuel cell SUVs since beginning production in 2013, mostly in Europe and California. The company had plans to make 1,000 in its first year of production. Kim Sae Hoon, general manager at Hyundai's fuel cell engineering design team, said fuel cell cars represent a bigger opportunity than electric cars because competition is less fierce. Hydrogen-powered cars also give more flexibility to designers, he said. They can be scaled to big vehicles such as buses as well as small cars. They can also be refueled as quickly as gasoline cars while traveling more miles than electric vehicles. The Tucson's European version, called the ix35 Fuel Cell, can travel up to 594 kilometers (369 miles) while its US model travels up to 265 miles (426 kilometers) on one charge on the various government efficiency tests. It emits water vapor and no greenhouse gases. High prices and the dearth of fueling stations are barriers to sales of fuel cell vehicles. Hyundai said it will be another 10 years before hydrogen cars start gaining wider acceptance. In the meantime, sales of eco-friendly cars are dominated by hybrid models such as Toyota's Prius and electric vehicles such as the Nissan Leaf, which are more affordable than fuel cell cars. Hyundai also produces hybrid cars and electric vehicles. It plans to invest 11.3 trillion won ($10 billion) in eco-friendly technology including hybrid cars, electric battery vehicles and hydrogen fuel cells in the four years from 2015. To boost sales, Hyundai slashed the Tucson fuel cell's price in South Korea in February to 85 million won ($76,000) from 150 million won ($134,000). South Korean customers are local government offices as there is no government subsidy for consumers. South Korea's government plans to establish 10 charging stations for fuel cell cars and expects 1,000 hydrogen-powered vehicles will be on the streets in South Korea by 2020. Japan started production of hydrogen-powered cars later than South Korea but such vehicles are experiencing faster growth in Japan with support from Prime Minister Shinzo Abe's government. Toyota started sales of its Mirai fuel cell sedan in December and has decided to increase production to 3,000 vehicles in 2017, which is quadruple production this year.

Hyundai sales tank due to weak sales in China, Russia

Hyundai Motor's global volume dipped 13 percent in January to 338,035 deliveries. The drop is the automaker's first worldwide decline since July 2015, according to Bloomberg. The current slump of the once-booming Chinese market is especially hurting Hyundai's global volume, and a downturn in Russia also isn't helping the company's situation. Sales are down 1.1 percent in South Korea and 14 percent outside of the automaker's home market, according to Bloomberg. Hyundai expects the difficult situation to last much of the year. While Hyundai had a hard month internationally, the automaker's US division just reported its best January volume ever. The company delivered 45,011 vehicles, which was up one percent over 2015. The strong performance came in part from a 72-percent jump in Tucson volume and a 55-percent improvement for the Veloster. The company forecasts a strong year here in the States thanks to the introduction of the 2017 Elantra and an upcoming refresh for the Santa Fe. Hyundai already has a plan to build strength in the US and rebound elsewhere. For example, the company wants to capitalize on American's hunger for utility vehicles by adding capacity to build more of the Santa Fe Sport. It also intends to launch a B-segment CUV to challenge models like the Jeep Renegade, and the Genesis luxury sub-brand would eventually get an SUV, too. A cost-cutting strategy should help offset the downturn outside of this market. Related Video:

Hyundai returns to flashier design with 2018 Sonata

Compared to the stylistic achievement of the 2009 Hyundai Sonata, many observers viewed the redesigned 2015 Sonata as a step backward. To right the ship, Hyundai tasked its North American Design Center with restoring some razzle-dazzle to the brand's midsize contender for 2018. The creative team made changes throughout, the biggest development being the "cascading grille" at the front, cribbed from the Elantra. The Sonata Sport 2.0T grille gets a silver mesh treatment and vertical LED DRLs tucked in the triangular bumper vents at the corners. The other models wear chrome bars inside the grille, with vertical and horizontal LED DRLs at the corners. Slimmer headlights stretch around the front edges, with the hood sporting deeper chiseled surfaces to emphasize the injection of style. In back, instead of the hint of a spoiler on the current sedan, the 2018 Sonata's deck lid ends in a pronounced flick above a sharp taper into the rear valance. The license-plate holder moves down to the reshaped bumper so that the larger, flatter trunk face can fit much larger badging. The trunk release button hides inside the Flying H emblem, and wedge-shaped taillights glow with the same alien-script pattern familiar from the Elantra. Down below, non-Sport models get a single, trapezoidal exhaust tip, but the Sport 2.0T gets two such exhaust tips, paired with new Michelin tires and a flat-bottomed steering wheel. Engines don't change, but buyers who choose the 2.0-liter four-cylinder get an eight-speed automatic transmission that adds a cog at the low end and another at the high end. The rest of the lineup sticks with the present six-speed auto. Handling upgrades include 12-percent thicker torsion bars in the steering system and new steering calibration for better on-center feel and responsiveness, plus 21-percent thicker trailing arms and new bushings in the suspension for faster response and more compliance. Inside, a reworked center console holds steady with a seven-inch touchscreen. Interior designers gave the new HVAC and audio controls a silkier finish and contrasting "piano key" buttons. A second-row USB port serves back-seaters, and the options list will include a Qi wireless charging pad for those in front. The 2018 Sonata introduces a navigation bird's-eye view, free traffic data, standard blind-spot detection and rear cross-traffic alert, and a new lane departure warning system as some of the convenience and safety highlights.