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Is Hyundai's conservative new Sonata struggling out of the gate?

"But so far, Sonata sales are up compared with last year even while we're still ramping up to full speed," - Jim Trainor
According to Reuters, the redesigned-for-2015 Hyundai Sonata is not enjoying the same degree of success in the early going as the previous sixth-gen model, which proved to be one of the most important models in the company's history and ushered in the company's so-called "Fluidic Sculpture" design language that we still see today. Citing a recent review from The New York Times that called the car's more conservative styling "bland" and "boring," Reuters also points to analysts who claim the higher price of the new Sonata, as well as smaller rebates and incentives, are hurting sales. Honda and Toyota both offered anywhere from $600 to $800 more on the hoods of their Accord and Camry sedans last month.

Hyundai Ioniq 6, Genesis GV70e continue EV product blitz through 2022

A Hyundai presentation to investors has revealed an onslaught of competitive-looking products coming in the next couple of years. It includes more electric variants of existing vehicles, as well as dedicated EVs for the Ioniq sub-brand, as well as updates for popular existing models that have to ensure they don't get stale. Perhaps the biggest news is the fact that Ioniq 6 is sedan will follow the retro-cool Ioniq 5 hatchback, hitting the road by 2022. With styling flowing from the stunning Prophecy concept revealed last year, it will help bolster the Ioniq sub-brand as an exciting choice for mainstream EVs. It's classified as a C-segment sedan, meaning it will be about the size of a Honda Civic. But before the Ioniq 6 arrives, a yet-unnamed CUV will also join the lineup in 2021. It's not clear whether that model will be for foreign markets or the U.S., but either way Ioniq is shaping up to be a strong nameplate. However, that doesn't mean it will be the sole source of EVs in the Hyundai empire. Following the launch of the battery-electric G80 later this year, Genesis will in 2022 offer an battery-electric version of its GV70. These will be named the G80e and GV70e, if trademark filings discovered earlier this year are any indication. Unlike the Ioniq 5 and 6, it will likely take the shape of their gasoline-powered counterparts with only minor styling changes. In 2022, updates to both the Sonata and Palisade will hit the market. Both vehicles were all-new in 2020, and their strong designs still appear fresh. However, Hyundai clearly understands the importance of keeping its bread-and-butter offerings fresh in a competitive market, unlike some Japanese and American automakers we could mention. Nowhere in the presentation was Kia mentioned, as the company is trying to keep the brands separate. However, Kia's boss has said it is going full steam ahead in the EV push, trying to outdo even Hyundai. The Hyundai juggernaut shows no signs of slowing down, and other automakers should take note (or be very afraid). Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai reveals the 2021 Hyundai Santa Fe

Hyundai announces upcoming Creta sub-compact crossover

The market for subcompact SUVs is booming, and the next automaker to get in on the action will be Hyundai. The Korean automaker has not only announced the imminent arrival of its first subcompact crossover, but has given it a name, as well. Like some of its other crossovers, Hyundai's forthcoming baby high-rider takes its name from a geographical place – but unlike the Tucson and Santa Fe, the discontinued Veracruz, or the conceptual Santa Cruz, that place isn't in North America. The name Creta is derived from the Greek isle of Crete, and is meant to evoke the notion of creativity, says Hyundai. (The marketing team is evidently hoping people don't associate it with the term "cretin" in the process.) The model is slated to launch in India sometime in the second half of this year, but whether it makes its little way to US showrooms remains to be seen. Wherever it is sold, however, the Hyundai Creta will ostensibly take on the likes of the Chevy Trax, Fiat 500X, Jeep Renegade, Mazda CX-3, Nissan Juke and Honda HR-V/Vezel in this burgeoning segment. Hyundai Motor Reveals Name Of New Global Sub-compact SUV: 'Creta' - Creta is the first sub-compact SUV model to be developed by Hyundai Motor - Global launch will start in India, in second half of 2015 June 2, 2015 - Hyundai Motor Company has today announced the name of its first sub-compact SUV: 'Creta'. The global roll-out of this all-new model will start in the second half of 2015 in India. The name 'Creta' derives primarily from the name for Crete, the largest of the Greek islands. Situated in the Mediterranean Sea, Crete was the focal point for Greece's global prowess in trade and culture, in its heyday connecting Europe, Asia and Africa. Creta will be an influential global model for the Hyundai Motor brand in one of the fastest-growing vehicle segments, helping the company to reach out to many more consumers in new and established international markets. Consistent with the core concepts underpinning Hyundai Motor's Modern Premium brand direction – SIMPLE, CREATIVE, CARING – the 'Creta' name is simple and easy to remember. Pronunciation of Creta deliberately evokes welcome similarities with the term 'creative', and draws on positive associations with the Mediterranean island of Crete, which is famed for combining a relaxed and tranquil environment with a vibrant, energetic approach to outdoor activities.