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Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

Recharge Wrap-up: Kia Soul EV wins MotorWeek award, Virgin Hotels offering Tesla Model S rides

The Kia Soul EV has been awarded a MotorWeek's Drivers' Choice Award. Winning the honor for Best Eco-Friendly Vehicle, "The Kia Soul EV is the perfect EV," according to MotorWeek host and executive producer John Davis. "It has more power and range compared to other affordable all-electric vehicles. Plus, its funky style makes driving the Kia Soul EV really cool." The Soul EV has a driving range of about 93 miles on a single charge, and offers an interior roomy and comfortable enough to earn MotorWeek's praise. Read more in the press release below. Virgin Hotels will provide its Chicago guests car services in the Tesla Model S. Guests can get rides to and from the hotel in a red, dual-motor Model S P85D. Virgin Hotels offers the EV services as part of its sustainability program. "Tesla is the hottest electric car on the road right now, and we're elated to provide our hotel guests with this chic house-car service while also helping to reduce our carbon footprint," says Virgin Hotels vice president of sales and marketing Doug Carrillo. "For Virgin Hotels it's important to provide services our guests desire but do so with the environment in mind whenever possible." Hyundai has announced the first lease of its Tucson Fuel Cell in Canada. Hyundai chose the Vancouver couple, Jennifer Ma and Clayton Crawley, as the first buyers in part because they live near both a dealership and a fueling station, the latter of which sources its hydrogen from a chemical company that produces the gas as a byproduct. Crawley, whose children love the beach, says, "Getting there while reducing our environmental impact will be awesome." Read more at Automotive News. The Federal Transit Administration (FTA) is providing $30 million in grant money for Proterra electric buses. Six transit agencies will buy 28 of the EV buses for a variety of projects. Proterra CEO Ryan Popple calls the funding a "tremendous validation for the company." In total, the FTA is handing out $55 million in grant money for the deployment of American-made electric buses. Four other agencies will receive buses from BAE Systems and New Flyer as part of the program. Read more at Charged EVs. Kia Soul EV Wins 2015 MotorWeek Drivers' Choice Award Kia's First All-Electric Vehicle Wins Best Eco-Friendly Honor - Soul EV praised for funky style, power, range and roomy interior - MotorWeek's annual list of winners serves as a buying guide for the show's nationwide audience CHICAGO, Feb.

2014 Hyundai Accent gets updated styling, added convenience features

Integrated blind-spot mirrors are hardly a luxury item, but they're one of the simplest yet most welcome equipment developments we've seen in some time, and we're glad to see them beginning to spread throughout the industry's offerings. The 2014 Hyundai Accent is the latest car to get them, along with a host of other new features.
Chief among the changes to Hyundai's entry-level offering are new projector headlamps that combine LED accents with a welcome-light function, along with an available B&M Racing sport shifter on the five-door SE hatchback. Other small-but-useful standard-equipment updates include triple-flash turn signals and sliding sun visors, while uplevel SE models are treated to a tilt/telescope steering wheel, updated audio system with improved ergonomics and voice recognition, auto-up driver's side window and the aforementioned upgraded projector headlamps.
Mechanically speaking, the Accent appears unchanged, with the sole engine offering consisting of Hyundai's well-regarded 1.6-liter Gamma four-cylinder delivering 138 horsepower and 123 pound-feet of torque to go along with its fuel economy ratings of 27 miles per gallon city and 38 highway.