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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

2018 Hyundai Kona Ultimate 1.6T Review | The muscle has arrived

The 2018 Hyundai Kona sure is a breath of fresh air. To date, if you were looking for a subcompact or "B-segment" SUV, it was probably going to be a bit dreary to drive with a slow, undesirable powertrain. Mazda's CX-3 is an exception, but its tiny interior is even more Miata-inspired than its driving experience. Really, everything in the segment has at least one fundamental flaw that makes it tough to recommend, and although the new Kona certainly isn't flawless, it's the first member of the segment to provide abundant power, all-wheel drive and a transmission that isn't depressing. After driving a Kona 1.6T AWD for a week, I found it to be pleasantly well-rounded, surprisingly good to drive, and just as competitive as our on-paper comparison suggested it might be. First, though, the engine. The Kona's standard 147-horsepower naturally aspirated four-cylinder is perfectly competitive in terms of power, and isn't saddled with a CVT or the Jeep Renegade/Fiat 500X's nine-speed box of highly confused gears. That amounts to a win, but the engine to get is the 1.6-liter turbo-four good for 175 hp and 195 pound-feet of torque. That's more than a Volkswagen Golf, and although this Hyundai mill sounds too much like a growly sewing machine under light acceleration, it's an acceptable tradeoff for acceleration that blows the doors off everything in the segment except the 201-hp Kia Soul "!" trim (and that car is front-wheel drive only). Testing from various publications indicates 0-60-mph times in the mid-to-upper-6-seconds range, which would be about 3 seconds quicker than just about everything else in the segment. Some are even in the 10s. That vast difference is one you'll immediately notice on back-to-back test drives, and an advantage you'll be happy to have in the long run when you consider its estimated fuel economy of 27 mpg combined is equal to the 147-hp base engine – and better than most in the segment. It's paired to a seven-speed dual clutch automated manual that's been been smoothed over from earlier Hyundai/Kia applications, no longer herking and jerking at low speeds, and more responsive to throttle inputs. That's the case regardless of the selected driving mode. In past Hyundai/Kia efforts, Normal could be too lethargic, while Sport could feel over-caffeinated. Here, they're actually appropriate for the situations their names imply.

Hyundai HG350 ready to take on Europe's Transits and Sprinters

Here in North America, Hyundai has been historically known as a purveyor of affordable, content-laden everyday cars and crossovers. More recently, it's also been pushing upmarket and attempting to gain respect for its sporting joneses. In other parts of the world, however, the Korean automaker is a major force in commercial vehicles, providing everything from chassis cabs and dump trucks to fullsize motor coaches. Now, it's looking to push further overseas, squarely into Europe's already mature van business with this new HG350, a new commercial vehicle that will form the basis for a cargo van, passenger transport and flatbed truck.
This three-pronged approach will see Hyundai fighting directly against the new Ford Transit, the Mercedes-Benz Sprinter, and models like the recently overhauled Fiat Ducato/Peugeot Boxer twins. The rear-drive, six-speed manual-equipped range is available in 3.5-ton cargo or flatbed spec, or in 4.0-ton guise with as many as 15 seats. The cargo version, incidentally, can hold up to 456 cubic feet of stuff. Regardless of configuration, power comes from a common-rail diesel displacing 2.5 liters with either 148 horsepower and 275 pound-feet of torque or 168 hp and 311 lb-ft.
With the American market finally embracing Euro-style cargo vans, does that mean that Hyundai might bring the HG350 here? Not likely. "While a heck of a vehicle, this isn't anything we are seriously considering right now for the US market," Jim Trainor, Hyundai Motor America's national manager of product public relations, tells Autoblog.