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Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury

2016 Hyundai Genesis Coupe gets minor update, price bump

Hyundai is releasing the Genesis Coupe for the 2016 model year with a new six-inch color display in the center stack in place of the previous dot-matrix display. That's it. Oh, except for a price increase. The coupe still packs a 3.8-liter V6 as standard, driving 348 horsepower and 295 pound-feet of torque to the rear wheels through either a six-speed manual or eight-speed automatic transmission. For some buyers, the Genesis Coupe makes for a compelling alternative to the likes of the Nissan 370Z (which only has two seats) and the Infiniti Q60 Coupe (which is significantly more expensive). Now starting at $26,950 (in base form with the manual), the 2016 model comes in $200 more expensive than the 2015 model. The R-Spec starts at $29,900 for 2016 (representing a $400 increase), and the top-of-the-line Ultimate model lists at $33,750 (or $350 more than the outgoing model). 2016 GENESIS COUPE OFFERS ENHANCED STANDARD COLOR DISPLAY WITH POWERTRAIN AND CONTENT TO SATISFY PERFORMANCE COUPE BUYERS Standard 348-Horsepower, 3.8-liter Direct-injected V6 engine FOUNTAIN VALLEY, Calif., November 6, 2015 – Hyundai's popular Genesis Coupe continues to enhance its appeal in the fiercely-competitive sport coupe segment. Genesis Coupe offers a 348-horspower, 3.8-liter direct-injected V6 standard, ensuring its buyer maximum powertrain performance at a very affordable price point. This powertrain ensures Genesis Coupe continues to carry its recognized success as a rear-drive, high-output performance sport coupe for everyday enthusiasts. For 2016, Genesis Coupe adds a new 6-inch color center display to the center stack, replacing the former dot-matrix display. 2016 Genesis Highlights - New, vivid 6-inch color center-stack display replaces dot-matrix display 2016 Genesis Coupe Transmission MSRP 3.8 Base M/T $26,950 3.8 Base A/T w/Shiftronic® $28,150 3.8 R-Spec M/T $29,900 3.8 Ultimate M/T $33,750 3.8 Ultimate A/T w/Shiftronic® $34,950 AGGRESSIVE DESIGN TO MATCH DYNAMIC PERFORMANCE The Genesis Coupe strikes a menacing demeanor, with an aggressively designed front fascia, grille, headlights, LED daytime running lights, fog lights and hood with heat extractor cues. The side view reveals aggressive 18- and 19-inch alloy wheel designs with deep dimensional sculpting. Finally, the rear taillights provide a visual spark via premium LED illumination.

2015 Hyundai Sonata configurator powers up

Eager to get your hands on a new Hyundai Sonata? We could hardly blame you. With more mature styling and better equipment for less than the model that preceded it, the new Sonata makes a compelling case, even in a market segment this competitive that includes such rivals as the Nissan Altima, Toyota Camry, Honda Accord, Mazda6, Ford Fusion, Chevy Malibu, Chrysler 200, Volkswagen Passat and Kia Optima.
The first units are just arriving at dealers now, but if your local showroom doesn't have one for you to check out just yet, we've got good news for you as Hyundai has just launched the car's online configurator. The system lets you choose from four trim levels, nine exterior colors, a couple of equipment packages and an assortment of accessories to make your Sonata yours.
Pictured here is the top-of-the-line Sonata Sport 2.0T that starts at $29,385 (inclusive of delivery), but the base Sonata starts under $22k. Spec yours (or any new Hyundai, for that matter) in the online configurator linked here.