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Hyundai Rockar dealership concept a kinder way to buy a car [w/video]

The simple car-buying battle line these days usually centers around dealerships versus some alternative method, like online, that bypasses the dealer. A few manufacturers are trying ways in between those two poles, so that customers can visit a retail concept brick-and-mortar location but avoid the negative associations they have with dealerships; Audi's done it in London, BMW's done it in Paris and Tesla is doing it all over. After two years in development, Hyundai has done the same with its Hyundai Rockar store in the Bluewater shopping mall in Kent, England. Hyundai UK partnered with Simon Dixon on the venture, Dixon being a 20-year veteran of the car industry who was frustrated by the experience of having to buy a car at a traditional dealership. Rockar, tucked between a Disney store and a Body Shop, keeps three vehicles in the store; if you prefer, you can handle the entire car-buying transaction online at home, or at computer stations in the store with the help of "Angels," otherwise known as salespeople. Focusing on the retail experience, however, the Angels don't have car backgrounds; they've been trained in the product, but we're told they aren't there to push it on you. Car hunters who want to trade in can input their car to get fair trade value; Rockar says all of its trade-ins go straight to auction, so values are based on dealer auction guides, and every customer gets a no-haggle purchase price. There's a test-drive facility in the mall's enormous parking lot, and prospective customers can go for a spin without a salesperson. It will also attend to routine service needs: owners can book appointments, bring their car to the mall, amuse themselves for a few hours and pick it up the car it's completed. Rockar says it will do routine maintenance on any car, not just Hyundais. Echoing Audi and BMW, Hyundai UK says this isn't about replacing the dealership, but trying to find a better, easier, and less stressful way for potential customers to interact with the brand and buy a car. Bluewater gets 27 million visitors per year, and in just over a month of being open more than 4,000 of them have stopped into Rockar, with three buying a car. Rockar says it will provide free service for three years for the first 100 buyers, and Hyundai expects it to be one of its UK's top ten dealers by the end of 2015. The video has more on the concept. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hyundai pickup truck sounding more likely

Hyundai looks poised to get into the pickup market, according to the latest report from Automotive News. The Korean automaker revealed the Santa Cruz concept at the Detroit Auto Show this past January, previewing a vehicle that combines the best attributes of a pickup truck with those of a small crossover – sort of like a Honda Ridgeline, but smaller. It's an idea whose time has come, says Hyundai's US chief Dave Zuchowski. "We're assuming that it's going to get done," he told AN. "It's just not officially done yet." He expects it to be approved sometime within the next decade, and when it does enter production, Zuchowski said it could emerge as the first diesel-powered Hyundai offered in America. The biggest challenge, however, may not lie in convincing the head office in Seoul to give it the green light. The company's plant in Montgomery, AL, is strained enough producing the Sonata, Elantra and Santa Fe. In order to produce the pickup as well, Hyundai would need to either expand the current plant or build a new one.

Hyundai opens up European Test Centre at N"urburgring

Anyone who's anyone among automakers tests at the Nürburgring, and the latest to join them is Hyundai. After fifteen months of construction and a €6.6-million investment - just shy of $9M USD - the Korean automaker has finally completed its new trackside testing center that was initially announced back in January.
Hyundai's new European Test Centre encompasses nearly 40,000 square feet of floor space on four levels in a glass and steel building that houses workshops, offices and hospitality areas. Acting as an extension of the company's European R&D center in Rüsselsheim, Germany, the new Nürburgring test center will allow Hyundai to conduct more regular and rigorous testing around the 73 corners and 13 miles of tarmac that make up the famous racetrack - definitely a good thing for a powerhouse brand that still sometimes fumbles when it comes to the dark arts of suspension and steering tuning.