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Hyundai confirms a shift to EVs, unveils fuel cell SUV

SEOUL — Hyundai confirmed on Thursday it was placing electric vehicles at the center of its product strategy — one that includes plans for a premium long-distance electric car as it seeks to catch up to Tesla and other rivals. Like Toyota, Hyundai had initially championed fuel cell technology as the future of eco-friendly vehicles but has found itself shifting to electric as Tesla shot to prominence and battery-powered cars have gained government backing in China. Hyundai's debut of its more modestly priced Ionic hybrid and electric has been well-received. But the pure electric's per-charge driving range is much shorter than the Tesla Model 3 or Chevrolet Bolt. Toyota is now also working on longer-distance, fast-charging electric vehicles. Hyundai first started signaling this strategic shift back in May when it first discussed plans to launch an electric sedan under its high-end Genesis brand in 2021 with a range of 500 km (310 miles) per charge. It will also introduce an electric version of its Kona small crossover with a range of 390 km in the first half of next year. "We're strengthening our eco-friendly car strategy, centering on electric vehicles," Executive Vice President Lee Kwang-guk told a news conference, calling the technology mainstream and realistic. The automaker and affiliate Kia, which together rank fifth in global vehicle sales, also said they were adding three plug-in vehicles to their plans for eco-friendly cars, bringing the total to 31 models by 2020. Underscoring Hyundai's electric shift, those plans include eight battery-powered and two fuel-cell vehicles — a contrast to its 2014 announcement for 22 models, of which only two were slated to be battery-powered. Hyundai also confirmed a Reuters report that it is developing its first scaleable, dedicated electric vehicle platform, which will allow the company to produce multiple models with longer driving ranges. HYDROGEN SUV Hyundai unveiled a near production version of its new fuel cell SUV with a driving range of more than 580 km per charge, compared with the 415 km for its current Tucson fuel cell SUV. The mid-sized SUV will be launched in Korea early next year, followed by U.S. and European markets. A fuel cell electric bus is slated to be unveiled late this year, while a sedan-type fuel cell car is also planned. Even so, analysts noted that gaining traction with fuel cells was going to be a long hard slog partly due to a lack of charging infrastructure.

Hyundai working on some sort of secret, single-seat EV

Hyundai's big electric push at the Geneva Motor Show this week was its three-pronged Ioniq line-up. But there will apparently be at least two other electric vehicles coming from the South Korean automaker in the near future, according to Reuters. These vehicles are a single-seat EV and an electric scooter. Neither of these EVs were mentioned in Hyundai's press releases. Neither of these EVs were mentioned in Hyundai's official press releases from Geneva, so details are sparse, but Reuters says that these non-standard vehicles slot nicely into Hyundai's future mobility plans. The Korea Herald says that the automaker is going to invest more in future projects that don't necessarily involve new cars. The idea is to increase the "mobility freedom" for people, according to a presentation from Hyundai Motor Group vice chairman Chung Eui-sun during Geneva. Hyundai would not confirm the news of the scooter or the single-seat EV to Reuters and requests for more information from AutoblogGreen were also ignored. When we learn anything official, we will let you know. Given the lack of details, we'll make some educated guesses. Electric scooters are extremely popular in Asia, and we don't think this will stray too far from the two-wheels-and-a-battery model that already works well. As for the one-seat EV, we have to think that Hyundai will take a page from the Renault Twizy or Toyota i-Road, both sleek little electric runabouts that are quirky, sure, but also perfect for running errands in an urban environments. We expect some sort of carsharing program, as well. The official Ioniq vehicles were three powertrains in one body style: a hybrid, PHEV, and pure EV. You can get all the details that we know about these vehicles so far here. Related Video: Related Gallery 2017 Hyundai Ioniq Electric: Geneva 2016 View 14 Photos News Source: The Korea Herald, Reuters Green Hyundai Transportation Alternatives Electric scooter hyundai ioniq ioniq

Hyundai presents 70 movies in 10 minutes... and it's very strange

It's not often we can use the term "trippy" to describe anything we post here at Autoblog, but this German video, promoted by Hyundai and starring the brand's European-spec i10 is trippy, surreal and totally bizarre. And we love it.
Movie buffs will appreciate this ridiculous mix of classic movies into a strange mishmash that makes no sense at all. From Silence of the Lambs to the Terminator series to Pulp Fiction, The Godfather and 300, there's the list of films parodied in this spot is wildly diverse. We've watched a few times, and while we can name the vast majority of classic films shown, we have no idea what the actual point of the video is.
Take a look below and let us know what you think in Comments. But beware, there is some NSFW language.