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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Hyundai Genesis Coupe joins the SEMA fray

With several tuned rides already headed to the show, Hyundai finishes off this year's slate with a mean-looking Genesis Coupe from Tjin Edition painted in a searing shade of green. The coupe's 3.8-liter V6 gets a Vortech supercharger and front-mounted intercooler to help push the claimed output to over 500 horsepower. A set of KW coilovers and Baer brakes also make sure the coupe handles and stops just as well as it accelerates. Tjin's custom shade of lime green paint will draw attention to this Genesis Coupe at Hyundai's booth. Once attendees get closer, they can check out the car's tweaked front lip, trunk lid, and rear spoiler from Unique Fabrication. Meanwhile, the interior mixes performance and comfort by combining a roll cage and Alea leather upholstery. The Tijn Edition Genesis Coupe will join Hyundai's other offerings at this year's SEMA Show in Las Vegas on November 3. TJIN EDITION ROUNDS OUT HYUNDAI'S SEMA LINEUP WITH EXTREME GENESIS COUPE FOUNTAIN VALLEY, Calif., Oct. 26, 2015 – Rounding out Hyundai's 2015 SEMA lineup, TJIN Edition RoadShow has revealed details on its convention-defying Genesis Coupe. For Neil Tjin's first official Hyundai vehicle built for SEMA, the builder turned to underground racing for inspiration to create this mad, 500 horsepower racer. The vehicle will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT. At the heart of TJIN's Genesis Coupe is Hyundai's 3.8-liter "Lambda" V6 engine, which has been boosted via a Vortech supercharger kit built by the power gurus from Bisimoto Engineering. With the addition of a free-flowing exhaust system, Vortech front mount intercooler and blow-off valve, the vehicle now produces more than 500 horsepower. With the addition of Rotiform 19-in. 3-piece HUR wheels, custom Baer x CBA Extreme Plus brake calipers and Falklen FK345 tires, the vehicle's stopping power is now on par with its go-fast performance. The vehicle now sits lower on KW coilovers to give a more aggressive stance. Unique Fabrication supplied a custom front lip, rear spoiler and custom trunk lid, and the exterior was finished in a custom Kylie Tjin Axalta green paint job. "The Tjin Edition Hyundai Genesis is the perfect mix of speed and style," said Neil Tjin, president, TJIN Edition RoadShow.

Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.