2023 Hyundai Santa Fe Sel on 2040-cars

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Hyundai launches crate engine program with 2.0L four and 3.8L V6

With all the commotion about the aftermarket going on at the SEMA Show in Las Vegas, Hyundai's timing for this announcement is just perfect - the South Korean brand will launch its first crate engine program.
Starting with the 2.0-liter, turbocharged four-cylinder and the 3.8-liter V6 from the Genesis Coupe, the program should push Hyundai even further in to the performance realm. Two versions of the 2.0-liter will be available at first - a $4,500 version, that's ready for its owner to bolt on a turbo of their choosing, or a $6,000 version, which includes the turbo and all its plumbing. Hyundai claims the cheaper version was designed with the aftermarket specifically in mind, as it allows tuners to easily fit larger turbos while spending less coin for parts that will just be tossed. The 3.8-liter V6 will cost $9,000.
"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports. Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms," said Hyundai's North American president and CEO, John Krafcik.

Hyundai Santa Cruz could get green light this year

The market for smaller trucks is gaining steam in the United States with introductions like the Chevrolet Colorado, GMC Canyon, and the forthcoming, updated Toyota Tacoma. After the enthusiastic reaction to the Hyundai HCD-15 Santa Cruz concept at 2015 Detroit Auto Show, that pickup is looking increasingly likely to see production, as well. "There is a very high probability we get the approval of the truck soon," Hyundai Motor America CEO Dave Zuchowski said to the TheDetroitBureau.com. Customer surveys have shown the possible pickup to be quite popular around the country, except among Texans, according to Zuchowski. However, the final sign-off still needs to come from corporate headquarters in South Korea. The production Santa Cruz might be very different from the vehicle on the stand in Detroit. The concept was just there to gauge reactions, and the company hadn't even decided on a platform at that time. The slide-out bed extension was thought to be possible in the real world, but there were reportedly still other hurdles to overcome. The unibody pickup isn't the only project Hyundai is developing for North America. The automaker also wants to step into the expanding compact crossover market with an entry specifically designed for this market. "This is a growth segment," Zuchowski told TheDetroitBureau.com. "We want a piece of it." While neither of these new models are fully approved yet, it certainly looks like Hyundai intends to be a bigger player in the truck and crossover world in the coming years. Related Video:

Hyundai ranks highest in Total Value Awards with Equus leading all cars

Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
For the first time, Hyundai was ranked as the leading brand for Total Value, while its Equus luxury sedan scored both the highest overall score and took the crown in the luxury segment. Other Hyundai winners included the Sonata (tied with Fusion), Genesis Coupe and Elantra.
Ford scored quite well, too, taking the segment titles with the Fiesta Sedan (which tied with Elantra), Fusion, Focus Hatchback, Taurus (tied with Dodge Charger), Explorer and Lincoln Navigator. General Motors' cars and trucks managed to capture eight segments, while Toyota topped six areas.