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Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Hyundai recalling 15,500 Entourage minivans over rust in cold-weather states

Hyundai has increased its quality by leaps and bounds in recent years, but we're not sure the Entourage minivan is the best representation of the brand. Essentially a rebadged version of the Kia Sedona, the Entourage has been out of production for about five years now, and it's evidently run into some trouble.
The problem apparently revolves around the suspension - specifically the front lower control arm - which could rust and fracture, particularly in snow-belt states. As a result, Hyundai and the National Highway Traffic Safety Administration have issued a recall for the Entourage from the 2007 and 2008 model years, the only two years it was sold in the United States.
The recall applies to some 15,500 units sold or registered in Massachusetts, Maryland, Michigan, New Hampshire, New York, Pennsylvania, Vermont, Wisconsin, Connecticut, Delaware, Iowa, Illinois, Indiana, Maine, Minnesota, Missouri, New Jersey, Ohio, Rhode Island, West Virginia and the District of Columbia. Hyundai will notify owners as to when they should bring their vehicles in for inspection before either rustproofing or replacing the components in question. What's interesting, however, is that the nearly identical Kia Sedona has not been subject to the same recall.