2014 Hyundai Santa Fe Limited on 2040-cars

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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Hyundai Genesis Coupe to get bigger, lux up?

With the all-new, 2015 Hyundai Genesis Sedan hitting the road, it puts the current Genesis Coupe in a rather weird spot. The sporty model is starting to get a bit long in the tooth, and for 2015, it's dropped its four-cylinder engine in the US. Hyundai isn't letting the car whither on the vine, though. Behind closed doors, the Korean automaker is rumored to be working on a new coupe to transform the vehicle from something of a pony car in the current guise into a luxury grand tourer with avante garde styling.
The next-generation Genesis Coupe would reportedly borrow its design inspiration from the Hyundai HND-9 Sports Coupe Concept from the 2013 Seoul Motor Show, according to Australian site Go Auto. The key to the new model is growing it larger to be able to seat four adults and giving it more grown-up styling at the same time. Go Auto claims that the coupe could finally get a V8 engine option and possibly a V6 and turbocharged four-cylinder in at least some markets, too. It's slated for a possible 2016 unveiling.
Even during the HND-9's unveiling, Hyundai admitted that the concept projected of the design direction for future models. Its styling was certainly a big shift from the current Genesis Coupe with more hard creases, a wide, mesh grille and butterfly doors. The show car also packed a 3.3-liter turbocharged, direct-injected engine with 364 horsepower and an eight-speed automatic transmission driving the rear wheels.

Hyundai looking to add plant in Mexico

Mexico is rapidly becoming the go-to place for North American auto production, and companies including Toyota, General Motors, and Audi are all building new plants, expanding or shifting some production there. Now, Hyundai is investigating joining them in the future. "I'm sure that over the years we'll see production of Hyundai products in Mexico," Pedro Albarran, managing director for the automaker in Mexico, said to Bloomberg. Albarran indicates that a likely location for such a factory might be the state of Nuevo Leon, where Kia also has a forthcoming $1 billion plant. The site would be an ideal location near suppliers. It's probably going to be a while before any of Hyundai's models start coming out of Mexico. According to Bloomberg, the automaker wants to wait to make a final decision until sales there reach around 50,000 annual units, and that benchmark isn't expected until 2018. While Kia's plant is slated to have a capacity around 300,000 vehicles a year when it opens in 2016, Albarran thinks Hyundai might start smaller at just over 100,000 annual examples. Some of those would likely include subcompact models for the Mexican market. The Korean automaker was rumored to be looking into a factory south of the border as far back as 2013.