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Hyundai reveals more 2015 Genesis details

After we posted the renderings of the 2015 Hyundai Genesis last night, Hyundai issued a full press release revealing some of the details about its next-generation sedan. Set to make its debut at the Detroit Auto Show in a few months, the 2015 Genesis promises to bring a whole new level of styling and technology to the Korean automaker's portfolio.
Hyundai says that the design used on this car is part of its Fluidic Sculpture 2.0 language that we expect to slowly make its way across the entire lineup. Major styling changes include a taller, upright, single-frame grille (think Audi), larger headlights, sharper body lines and the swept-back, couple-like roofline. Except for spy shots, we still have no clue what the interior of the new Genesis will look like, but Hyundai says the sedan will be more intuitive for drivers to interact with. On the Genesis-foretelling HCD-14 Concept, this included a head-up display, as well as eye- and hand-gesture recognition.
For the drivetrain, Hyundai hasn't revealed much, except that the 2015 Genesis will get an all-new HTRAC all-wheel drive system. The sedan should also be better to drive, thanks to a more even weight balance, a stiffer chassis and Advanced Traction Cornering Control (ATCC) electronic suspension. Replacing the electro-hydraulic power steering system in the current model, the new Genesis will get a full-electric, rack-mounted power steering system. For more info on the upcoming 2015 Genesis sedan, check out the full press release posted below.

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

South Korea island of Jeju becoming an EV-incentive heaven

When it comes to providing some island EV love, we can point to Hawaii, which has been pushing hard for greater electric-vehicle adoption through subsidies and a broader charging network. Now, South Korea has Jeju. We're not sure if the surf is as good. Like Hawaii, Jeju is focusing on a "carbon-free" existence and lowered fossil-fuel dependency as a way to help the environment while addressing the extra expenses involved in providing fuel locally, Wards Auto says. Jeju, which is about 720 square miles, provides about $7,000 worth of EV incentives on top of those provided by the South Korean government. As a result, the cost of buying an EV can be cut in half. In the case of a Chevrolet Spark EV, going electric actually has a lower out-of-pocket price tag than buying a gas-powered counterpart on the island. South Korea's Ministry of Environment has earmarked about $14,000 in subsidies for each EV purchase, while 10 South Korean cities are adding on incentives anywhere from about $2,800 to $7,400 per vehicle. South Korean automaker Hyundai and affiliate Kia are just starting to do their part to boost the country's EV sales, which didn't even break the 800-unit mark last year. Kia recently said it will start making its 2015 model-year Soul EV in April, with sales debuting in South Korea by the end of the year. Hyundai is said to start selling its own EV starting in 2016. News Source: Wards AutoImage Credit: Korean Tourism Organization Government/Legal Green Hyundai Kia Electric incentives tax incentives island