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Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

How feasible is Hyundai's HCD-15 Santa Cruz pickup?

When the silk finally slipped off Hyundai's HCD-15 Santa Cruz concept at the Detroit Auto Show on Monday, it was tangible, four-wheeled confirmation following years of rumors that the Korean automaker has been investigating the pickup market. Yet despite strong early critical and online reception, the likelihood of a production Hyundai pickup remains muddy at best. To be clear, Hyundai officials tell Autoblog there's nothing remotely production-ready lurking below the Santa Cruz's skin – it's a what-if concept designed to gauge customer reaction. But company officials say Hyundai is seriously investigating the possibility of a production pickup, and the company firmly believes that there's a market for a small, efficient unibody truck. According to John Krsteski, Manager at Hyundai Design North America, who spearheaded the project, Hyundai "is spending a lot of time right now still going through some studies on which types of platforms – whether it's a unique platform. It could be based on something like a Tucson ... we've looked at several different options." While Krsteski indicated that a platform hadn't been arrived at – and would likely need modifications – he says "it's definitely feasible." The Santa Cruz concept has a number of eye-catching features that would seem tough to produce – namely the slide-out rear bed extender that Krsteski says was influenced by the drawer-style ovens and dishwashers increasingly found in high-end kitchens. "We've had a couple of engineers in the studio and we did some study models on it, and we do think it's feasible – especially based on how we could package that inside there." With the extension in place, the small bed is large enough for a motocross bike to fit in on an angle. So what's next for the Santa Cruz? Hyundai has some internal studies it has completed and others that remain ongoing, and the company will work to gauge consumer response to the vehicle at auto shows and other events. Hyundai Motor America is clearly excited about the California-born project, but the toughest hurdle to a production pickup will likely be getting approval from headquarters in Korea. To that end, we've been led to understand that it was both telling and strategic that the Hyundai press conference was packed with Korean executives, who were on-hand in part to gauge media reaction to the Santa Cruz.

2020 Toyota Highlander vs other 3-row crossovers: There can only be one!

We've done quite a few spec comparison posts involving three-row family crossovers, and when included, the Toyota Highlander has always been the runt of the group. While the rest increasingly seemed to be benchmarking each other toward greater girth, the Highlander was the outlier.  That changes a bit for the 2020 Toyota Highlander, but only a bit. It's now larger and more competitive, specifically in regards to the amount of cargo space aft of the third-row seat. As you can see below, this aligns the Highlander most closely to its long-time competitor the 2020 Honda Pilot. However, let's see how it stacks up to others in the segment, which is heavily populated now, so for the sake of space, we've selected the newest entries: Kia Telluride, Hyundai Palisade, Subaru Ascent and Ford Explorer. The order in which they are presented is random.  Performance and fuel economy The 2020 Highlander is more than 200 pounds lighter than its predecessor, but has the same 295-horsepower V6 engine that was already one of the strongest in the segment. We'd say that would give it a leg up, but the Pilot and Explorer have proven to be sprinters, delivering 0-60 times in the low-6 range by some publications' stopwatches (or VBoxes, whatever). We don't expect the Highlander to beat them, but it may dip into the 6's. The heavy, less-powerful Subaru Ascent is most likely to take up the rear. It's fuel economy of 23 mpg combined also matches the Highlander and Explorer for segment-best. Remember, however, that the Explorer's turbocharged inline-four engine is likely more susceptible to differences in driving style (read: a heavy foot).  Of course, if you're really interested in fuel economy, the Highlander and Explorer are the only vehicles in the segment to offer hybrid versions. The Ford Explorer Hybrid puts a greater emphasis on performance, however, resulting in lower estimates of 25 mpg combined (AWD) and 28 mpg combined (FWD). By contrast, the new 2020 Toyota Highlander Hybrid is estimated to return 36 mpg combined.  Passenger and cargo space According to Highlander chief engineer Yoshikazu Saeki, he had a choice of two directions with the new Highlander. He could have indeed made it bigger, matching these very competitors, especially in terms of third-row and cargo space. Or, he could have maintained a smaller-than-average size. He obviously chose the latter. First, it was the size customers had come to expect. Would they be put off by something bigger?