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2017 Genesis G90 First Drive

The Genesis G90, new flagship of a new brand, makes me think of Shakespeare. Specifically, the tragedy of Troilus and Cressida, one of the Bard's more obscure and difficult works. But not because that play has much to do with the G90, but because that oft-forgotten work lent the Toyota Cressida, itself an obscure thing, its name. We're playing six degrees of Kevin Bacon with old playwrights and forgotten Toyota sedans because the luxurious Toyota Cressida directly paved the way for the Lexus LS400 to emerge a few years later. Since Lexus was the most phenomenal success to emerge from the late 1980s Japanese luxury brand movement, what better template for success? Genesis's Cressida was the Hyundai Equus. Both were uniquely badged, both sat slightly apart from a much less luxurious lineup. Both were not quite translated to American tastes, attempting to pass off indigenous flavors as export bonuses. The Cressida was pinched and cramped within, and frosted with gimmicky electronics; the Equus was tailor-made to a Korean businessperson's tastes. Both tested the waters and proved to product planners that there was room for a luxury brand. Lose the battle, win the war. Don't tell that to Troilus, though. Genesis won't quit with the G90. They're planning six vehicles by 2020, and the G80 (the old Hyundai Genesis sedan) is going on sale in September. A smaller G70 sedan will follow up later on. We expect an all-wheel drive coupe (or coupeish four-door) to replace the unloved Genesis Coupe, which should be significantly more upscale and luxurious to compete with the German brands. If it looks anything like the Vision G coupe concept from 2015, that won't be hard. Erwin Raphael, brand manager in the US for Genesis, tells us that a small SUV built on the G70 platform and a mid-sized one built on the G80 platform will follow (and in this SUV-crazy market, can't come soon enough). The slide below, provided by Genesis, shows the way forward. Genesis will craft its luxury brand not only with product, but also with a few customer service pillars that are worth a mention. Genesis expects most of their cars will be leased, and so they include a bunch of perks crafted to a typical lease period, like free service. On top of that, all Genesis dealers will offer a valet-style service to pick up your car for maintenance while dropping off a loaner. Other brands and dealerships do this piecemeal, but it will be a brand-wide pillar for Genesis.

Vegas dealer sets world record with 218-Hyundai parade

How many Hyundais would you need to gather in one parade to set a world record? 218, it turns out. That's how many of the Korean automobiles gathered for a recent procession which has now been certified by Guinness as a world record. The event was orchestrated by Henderson Hyundai just outside of Las Vegas, NV, raising $4,000 for the STOP DUI campaign. Though the parade was actually held back in December as part of National Impaired Driving Prevention Month, it was just verified by Guinness now, with each of the 218 motorists to receive a certificate of participation at a celebratory event at the dealership this coming Saturday. The record had been previously set by Lithuanian business consulting firm UAB SDG. Of course that's just the record for Hyundais specifically. Guinness also keeps records of other brands and vehicle types as well. Ram, for example, set the record for the most pickups in a parade this past April at 451, while a procession of 964 Ferraris set another record at Silverstone in 2012. Henderson Hyundai Superstore In Nevada Sets A New Guinness World Record For The Largest Parade Of Hyundai Cars LAS VEGAS, June 22, 2015 /PRNewswire/ -- Henderson Hyundai Superstore, the number one rated Nevada Hyundai dealer three years in a row by DealerRater, announced today that it has been awarded a Guinness World Record for coordinating the largest parade of Hyundai cars ever. In honor of National Impaired Driving Prevention Month last December, Henderson Hyundai Superstore called on local Hyundai owners to participate in its attempt to break the Guinness World Record for the world's largest parade of Hyundai cars and pledged to make a donation for each participating vehicle to STOP DUI, a local organization dedicated to bringing awareness to the consequences of intoxicated driving. With a total of 218 Hyundai cars participating in the parade and a donation of $4,000 to STOP DUI, they officially set the world record previously held by UAB SDG, a business consulting firm based in Kaunas, Lithuania. "Our goal was to give our clients and community members an opportunity to actively participate in bringing awareness to a problem that is devastating families in our area," said Frank Maione, owner of Henderson Hyundai Superstore.

Hyundai testing more variants of top-secret commercial van

The commercial van market in the US is exploding with new products at the moment, with entries from Ford, Ram, Nissan and others. And we are seeing images (again) of Hyundai testing its own van in Europe, as well, though it's not known whether the model will make it to the US. While the company has offered work vehicles overseas in the past, this one appears to be a direct competitor to European vehicles with large bodies and tiny wheels like the Ford Transit and Mercedes-Benz Sprinter.
The latest images show off not just the standard commercial van but also the pickup version, and interior for the first time. According to our spy shooters, Hyundai did not want people to see the inside of the test vehicle, reaching out specifically in an attempt to secure the pictures you see here. It's hard to say what's worth being so secretive about, but that big infotainment screen certainly looks like a nice addition. We still aren't sure whether the Korean company has opted for front- or rear-wheel drive for the model, but the gearshift suggests that it's using a six-speed manual transmission.
The pickup truck version has a cab that looks just like the standard van. Testing this variant suggests that Hyundai is addressing the need for multiple body configurations in the commercial space.