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Hyundai spotted testing Prius-style hybrid

The Toyota Prius has become an automotive icon – maybe less so among actual automotive enthusiasts than with the public at large – to the extent that most anyone on the street would recognize its five-door hatchback form and immediately identify it as a hybrid. Little wonder that Honda tried to emulate it with the second-gen Insight, but while that didn't work out so well for Honda, it looks like Hyundai is preparing to go down the same road with a dedicated hybrid of its own. Our paparazzi on the ground in the Arctic Circle have spotted this protoytpe and tell us what we're looking at is a new Prius-fighter from the Korean automaker. Snapped up high on a transporter truck, you can see the orange high-voltage cables underneath and a label with the letters AE HEV – the latter standing, of course, for Hybrid Electric Vehicle. We wouldn't be surprised if the AE stood for Advanced Experimental or Alternative Energy or something of the sort. Tipped to be based on the same platform as the next-generation Elantra, the new Hyundai hybrid is said to pack a 1.6-liter inline-four working in parallel with an electric motor juiced by a lithium-ion battery pack. It's expected to begin production in the second half of 2016, with a plug-in and possibly other variants to follow a year to a year and a half after its initial launch.

Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale.
The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014.
It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.