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Recharge Wrap-up: Hyundai visually explains fuel cells, BYD T5 electric truck

Are you still unclear about how exactly a hydrogen fuel cell works to power a car? Hyundai is offering a great visual on how its fuel cells operate in cars like the Tucson fuel Cell. Basically, the anode splits the hydrogen molecule into a positive and negative ion. The negative ions are used for electricity, while the positive ions are pushed through a membrane to the cathode, where both ions are combined with oxygen to create the byproduct of water. There's a little more to it than that to make it work in a vehicle, so see for yourself in the infographic below. BYD is launching its T5 electric light truck in China. The truck has a maximum speed of 31 miles per hour, making it mostly suitable for in-city and campus duty. It has a range of almost 250 miles, though, and with its size, the T5 could make a pretty adept delivery truck. The battery is situated under the load bay between the axles, keeping the center of gravity low. Price could be an issue, but government subsidies might help convince some companies to make the switch to BYD's electric truck. See more over at Car News China. The Mahindra Reva e2o electric vehicle will offer a fast charging feature, called Quick2Charge. Normally, the e2o takes five hours to fully charge, but that time gets cut to just one hour with the new option. Choosing the Quick2Charge option adds 45,000 rupees (about $735) to the price of the e2o. The new e2o is supposed to get electric power steering, and, later, a four-door variant. Mahindra Reva is also making an export-only version with Quick2Charge, longer range, electric steering, airbags, and ABS. Read more over at Indian Cars Bikes. The Quebec-Vermont Electric Charging Corridor is set to expand with 14 new charging stations. Melanie Dufresne of the area's tourism board announced that the 240-volt chargers would be installed in Le Haut-Richelieu Regional County Municipality. Drivers will use a special access card to charge at the stations in the region for $2.50. The stations will be installed by the end of the year. To see all the locations and learn more about the announcement, head over to Hybrid Cars.

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai working on clean-sheet, hydrogen-powered CUV

Autocar reports that Hyundai is working on its next hydrogen fuel cell vehicle, and that the coming vehicle will be a clean-sheet design and likely a crossover. The South Korean company will soon have its Toyota Prius-fighting Ioniq hybrid on the market, now it is said to have placed a bullseye on the Toyota Mirai FCEV. This follows news that Kia is developing a brand new fuel-cell hybrid for launch by 2020, the theory is that platform will be shared with Hyundai, who will launch it first. The bodystyle isn't confirmed, but making it a crossover would take advantage of two important factors, one being the ongoing sales boom of compact and mid-sized SUVs. The second is that according to Sae-Hoon Kim, head of the company's fuel cell research, "all customer feedback says range and boot space are the priorities." Since bigger tanks typically mean less trunk space, a crossover would offer the best opportunity for maximizing both. A people-hauler could also make design and brand connections with the Kia Niro hybrid crossover. Hyundai is hoping to get a range of 500 miles out of the new vehicle, which would mark a 25-percent improvement over the range of the Tucson FCEV currently on sale. When it arrives it will give Hyundai a dedicated player in three alternative powertrain domains, joining the Ioniq plug-in hybrid and the pure electric vehicle it promised for launch by 2017. That could be seen as merely hedging bets, but the company does believe in hydrogen, Kim saying, "Every solution leads to hydrogen; either you use renewable energy sources to create and store hydrogen, or you use traditional fuels like coal to create hydrogen. Either way, hydrogen is the way to store energy and control supply and demand."