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Hyundai HG350 ready to take on Europe's Transits and Sprinters

Here in North America, Hyundai has been historically known as a purveyor of affordable, content-laden everyday cars and crossovers. More recently, it's also been pushing upmarket and attempting to gain respect for its sporting joneses. In other parts of the world, however, the Korean automaker is a major force in commercial vehicles, providing everything from chassis cabs and dump trucks to fullsize motor coaches. Now, it's looking to push further overseas, squarely into Europe's already mature van business with this new HG350, a new commercial vehicle that will form the basis for a cargo van, passenger transport and flatbed truck.
This three-pronged approach will see Hyundai fighting directly against the new Ford Transit, the Mercedes-Benz Sprinter, and models like the recently overhauled Fiat Ducato/Peugeot Boxer twins. The rear-drive, six-speed manual-equipped range is available in 3.5-ton cargo or flatbed spec, or in 4.0-ton guise with as many as 15 seats. The cargo version, incidentally, can hold up to 456 cubic feet of stuff. Regardless of configuration, power comes from a common-rail diesel displacing 2.5 liters with either 148 horsepower and 275 pound-feet of torque or 168 hp and 311 lb-ft.
With the American market finally embracing Euro-style cargo vans, does that mean that Hyundai might bring the HG350 here? Not likely. "While a heck of a vehicle, this isn't anything we are seriously considering right now for the US market," Jim Trainor, Hyundai Motor America's national manager of product public relations, tells Autoblog.

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

Hyundai Santa Fe facelift and interior redo spied

Hyundai just rolled out the third-generation Santa Fe in 2012, so it'll be a little while yet before the crossover warrants replacement altogether. It does, however, appear to be preparing a facelifted version for introduction in the near future. Spied undergoing testing in Europe, the updated Santa Fe looks poised to get a new grille, restyled LED foglamps, new bumpers front and rear, new taillights graphics and new exhaust tips. The cockpit looks like it's getting the once-over as well, with a new infotainment system in the dashboard. Beyond that we couldn't really tell you at this point, but we can expect the revised Korean crossover to arrive sometime later this year. Previous generations of the Santa Fe lasted for about six years on the market, however, so we wouldn't anticipate a complete replacement until 2018 or so. Related Video: