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HyFive hydrogen infrastructure gets $51M boost across Europe

"High five!" was one of the catch-phrases of Sacha Baron Cohen's Kazakh comedic alter ego Borat. A real-world HyFive is being announced by a power broker named Boris. And this is serious business. London Mayor Boris Johnson has announced a program called HyFive, which will see automakers and other entities invest 31 million British pounds ($51 million US) in a demonstration project for hydrogen fuel-cell vehicles. By next year, London will have three hydrogen refueling stations, while there will be one each in the Danish cities of Aarhus and Odense and one in Innsbruck, Austria. Leaders of the program are planning for other stations in Sweden, Germany and Italy. The five participating automakers are BMW, Mercedes-Benz parent Daimler, Honda, Hyundai and Toyota, while other companies involved include Copenhagen Hydrogen Network, ITM Power and Linde. Those OEMs will make 110 fuel-cell vehicles available for deployment in Bolzano, Copenhagen, Innsbruck, London, Munich and Stuttgart. The program represents an effort to address the "chicken or egg?" challenge inherent to establishing a hydrogen fuel cell vehicle market. While the powertrain technology provides benefits by combining fossil-fuel-like refueling times with long driving ranges and zero emissions, establishing a refueling network and building fuel-cell vehicles is prohibitively expensive, especially in low volumes. The London mayor is no stranger to green transportation technology. Late last year, Johnson made himself available for a photo opportunity with Ecotive and Frazer-Nash, which had developed a six-passenger extended-range plug-in taxicab. The mayor got a test drive in the cabs this week. You can check out the HyFive press release below. Global leaders sign up to GBP31m plan to demonstrate viability of hydrogen vehicles International project HyFive pioneers hydrogen fuel cell technology A pioneering GBP31 million deal will be struck today (3 April) to make hydrogen vehicles a viable and environmentally friendly choice for motorists across Europe. Leading motor manufacturers, hydrogen fuel suppliers, the Mayor of London's Office and energy consultancies from around the globe are signing up to the HyFive project, the largest of its kind in Europe, at City Hall in London today.

Hyundai concept looks like Le Mans prototype from 2025

Hyundai is ripping the sheet off its N 2025 Vision Gran Turismo for the latest teaser of the digital racecar. The fighter jet-inspired design looks ready to turn on the afterburners at Le Mans a decade from now, but it debuts at this year's Frankfurt Motor Show to promote the company's new N performance sub-brand. The N 2025 is the latest in a long line of imaginative Vision Gran Turismo concepts from a plethora of automakers, but Hyundai is still keeping exact details about its entry a secret. The company admits that the racer highlights sustainable technology under the long, low-slung body, and that suggests something other than just a high-revving internal combustion engine for power. In addition to the PlayStation racer, Hyundai has a few other debuts in store for the German event. The new i20 Active and Sante Fe will get their European unveilings, and the Vision G Coupe will come along, as well. To further push the performance image, the next-gen 2016 i20 World Rally Championship car will also be on display. Hyundai Motor to Enhance IAA Press Conference with Live Streaming and Innovative Digital Assets 09 September, 2015 Hyundai Motor to Enhance IAA Press Conference with Live Streaming and Innovative Digital Assets - Broadcast of pre-show begins at 11:15 CET, Tuesday 15 September 2015 - Online newsroom enriches flow of information - Hyundai Motor showcases new models and visionary concept cars September 9, 2015 - Hyundai Motor will live-stream its press conference at the 2015 Frankfurt International Motor Show, enabling a wider audience to learn about the brand's passion for performance and a host of new Hyundai models, design concepts and technologies. New i20 Active and New Santa Fe will premiere in Europe, enhancing Hyundai Motor's European range of Crossover and SUV models. The company will also showcase its new high-performance N sub-brand, brought to life through the thrilling Hyundai N 2025 Vision Gran Turismo concept car and the New Generation i20 WRC car being previewed ahead of the 2016 World Rally Championship season. The Vision G coupe concept introduces dynamic design and advanced technology as inspiration for future premium products. The Hyundai Motor press conference will take place in Hall 6 at 11:30 CET on Tuesday 15 September 2015, and the livestream will be available via www.hyundai.news/IAA2015.

This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.