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Autoblog Podcast #317

Mitsubishi Mirage, Toyota thinks of beefing up US production, Marchionne on Alfa, Dart and minivans, Ford Atlas concept, Honda Gear concept
Episode #317 of the Autoblog Podcast is here, and this week, Dan Roth, Jeff Ross and Michael Harley bookend the other podcast topics with a pair from the Montreal Auto Show, the Mitsubishi Mirage and Honda Gear concept, and in between we talk about Toyota building all its US-market cars stateside, Hyundai building a Nurburgring test facility, Sergio Marchionne's latest words about Alfa Romeo, Dodge Dart powertrains and the future of Chrysler vans. Some chatter about the Ford Atlas concept finishes up the meat of the 'cast and then we wrap with your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #317:

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Hyundai Vision G Coupe Concept debuts ahead of Pebble Beach

This is the Hyundai HCD-16 Vision G Coupe Concept, and it previews the automaker's future upmarket offerings. At an intimate gathering at the Los Angeles County Museum of Art, Hyundai offered us an early sneak peek of its Pebble Beach Concours d'Elegance concept car, one that takes a deliberately scaled-back approach to premium, luxurious design. Peter Schreyer, Hyundai-Kia design chief, says the Vision G reflects "a DNA that balances design and performance with the idea that you don't need to be over the top in terms of glitz and stereotypical luxury cues." The coupe sends a decidedly different message than the last luxury concept that came from Hyundai's California Design center, the HCD-14. While that model was striking – albeit a little gaudy with suicide rear doors and oversized carbon-fiber wheels – the Vision G aims to be understated, despite its grand size and dramatic lines. The end result is an attractive package, with an alluring, sleek style. The HCD-16's design is characterized by a long hood, high beltline, and cabin that presents a "slingshot-like" appearance. Christopher Chapman, head of Hyundai's US design center, says the styling is meant to speak to the owner, rather than "the spectators" that might see the car on the road. Hyundai says the idea of respectful luxury carries through to the interior, where elegant lines and finishes are meant to set the mood, rather than stand out as over-the-top elegance. At the heart of the Vision G Coupe Concept is Hyundai's 5.0-liter Tau V8 – the same engine found in the Equus and Genesis – with 420 horsepower at 6,000 rpm and 383 pound-feet of torque at 5,000 rpm. That said, the Vision G solely represents Hyundai's upscale inspiration moving forward. It might seem like good inspiration for a next-generation Genesis Coupe, but that isn't necessarily the case. One particularly neat feature is the "valet door," that opens when the driver approaches, as if by a valet. Perhaps this is something that could work its way into the next-generation Equus as an upscale option? The HCD-16 derives its nomenclature from the studio in which it was designed, with "HCD" being an acronym for Hyundai California Design, and the number 16 representing the 16th concept to come out of that center.