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Hyundai Ioniq Hybrid plus nitrous equals FIA speed record

As Hyundai prepares its trio of Ioniq electrified cars for sale in the US, the Korean automaker is taking the opportunity to showcase its strengths. One thing that definitely doesn't hurt its pre-launch standing in the eyes of potential customers is an FIA-ratified land speed record. As you'll see in the video above, Hyundai took a race-prepped Ioniq Hybrid prototype out to the Bonneville Salt Flats, where there are no speed limits or concrete barriers to hold it back. The result was a new record for a production-based hybrid, at 157.825 mph. The car also achieved a peak exit speed of 160.7 mph. To push the limits of the eco-focused Ioniq Hybrid, Hyundai boosted power and decreased resistance. In terms of output, the company's Engineering and Quality team added low-restriction intake and exhaust systems, minimized parasitic losses by removing the air conditioning and other systems, remapped the ECU, and added a freakin' nitrous injection system from Nitrous Express. They swapped the standard hybrid model grille for that of the all-electric Ioniq, tweaked the underbody and air dam for aero, and stripped or otherwise modified interior components for weight. The lowered ride height (thanks to a Progress Competition coil-over suspension) and Goodyear Eagle rubber wrapped around aero wheels were a final visual testament to this hybrid's singular purpose. For the sake of the driver, the Ioniq received a safety cage, racing seat, six-point harness, and fire suppression system. Finally – and while style points aren't part of the FIA record — the Ioniq was equipped with a racing parachute, which looks impressive on video, especially when you remember this car will be a fuel miser for the masses when it goes on sale later this year. "We couldn't be more proud in setting the FIA hybrid-category record with our new Ioniq hybrid," says Hyundai VP of Corporate and Product Planning Mike O'Brien. "Our engineering team really pushed the limits to set this new segment benchmark while demonstrating the impressive durability of the entire Ioniq vehicle platform. We expect this will be the first of many accolades for Ioniq." Related Video: Related Gallery Hyundai Ioniq Hybrid Sets FIA Land Speed Record At Bonneville View 10 Photos News Source: Hyundai, YouTube: HyundaiUSA Green Motorsports Hyundai Hybrid Videos fia land speed record hyundai ioniq ioniq

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Hyundai Motor heir Euisun Chung takes over from father after 20 years in waiting

SEOUL — Hyundai Motor Group appointed Euisun Chung as group chairman on Wednesday, cementing his succession from his octogenarian father in a move likely to give impetus to the world's fifth-largest automaker's push into electric vehicles and flying cars. In the first generational handover at the South Korean automobile giant in 20 years, Chung, 49, said he hoped to lead change at South Korea's second-biggest conglomerate as it battles to stay ahead of the pack in a time of rapid technological innovation in the global auto industry. "Carrying on their bold and innovative legacies, I feel privileged, yet also a sense of great responsibility for opening a new chapter of Hyundai Motor Group," Chung said in his inauguration speech to employees. Chung identified autonomous driving, electrification, hydrogen fuel cell, robotics and Urban Air Mobility (UAM) — industry jargon for flying cars — as his initiatives for the future. Hyundai Motor shares were trading up 0.3% after rising as much as 2.5% after the appointment, while the wider market was down 0.6%. Kia Motors and Hyundai Mobis fell 1.6% and 1.1%, respectively.   Legacies Hyundai Motor Group earlier on Wednesday said Chung had been promoted to chairman from executive vice chairman, replacing his father, Mong-Koo Chung, who was made honorary chairman. Key affiliates of Hyundai Motor Group, including Hyundai Motor, endorsed his inauguration unanimously. The appointment makes Chung the latest third-generation leader to take over one of South Korea's family-led conglomerates, which have been credited with lifting the war-stricken country out of poverty since the 1950s. His father took the wheel of the group in 2000 and transformed the company, once mocked for poor vehicle quality, into the world's No.5 automaker. The 82-year-old has been stepping back from frontline operations in recent years, and gave up his board seat in Hyundai Motor earlier this year. Euisun Chung has played an increasingly visible leadership role since September 2018 when he was promoted to executive vice chairman. Hyundai Motor Group invested $1.6 billion in a self-driving technology joint venture with U.S. Aptiv, forged a partnership with Uber on electric air taxis and invested in ride-hailing firm Grab. In July, Chung set a goal to win more than 10% of the global market for battery EVs by 2025.