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First 2014 Hyundai Equus shipment adrift in Pacific Ocean

To all you Hyundai dealers and customers eager to plunk your posteriors into the broad, leather-lined seats of the redesigned 2014 Equus, we have some bad news: Your ship hasn't come in - literally. According to USA Today, a Korean freighter with the first 61 examples of the luxury sedan packed away in its belly has lost engine power in the western Pacific Ocean, and is adrift.
The ship, Morning Spruce, has apparently been without power for several days and is floating in the Sea of Okhotsk. It isn't clear when it will be repaired or reach US shores to divulge its contents. As a result of the wandering Spruce, Hyundai has reportedly had to reschedule some of its planned marketing efforts for the new model.
The 2014 Equus receives a suite of changes inside and out, including freshened styling, revamped center stack controls, a new instrument cluster and additional tech. Underneath, the rear-drive sedan gets a reworked suspension and a new sport mode to ease some of its nautical-by-nature handling. The 5.0-liter Tau V8 and eight-speed transmission - updates for 2012 - stay the course for 2014.

Hyundai mulling four-door coupe model, V8 or V6 turbo for next Genesis Coupe

Hyundai is showing no signs of slowing down, with plenty of new product in the pipeline. This, according to a recent Automobile magazine interview with John Krafcik, CEO of Hyundai Motor America.
Krafcik admits the Korean automaker is considering adding a four-door coupe to its lineup, possibly sharing some design elements of the HCD-14 Concept (shown above in Detroit). The brand's flagship Equus luxury sedan will receive a mild refresh, bowing at the New York Auto Show, and an updated Sonata is expected to follow on its heels. The executive dismissed suggestions of an upcoming current-gen V8 Genesis Coupe, saying the present platform cannot accommodate a V8, but an eight-cylinder engine or a turbocharged V6 is a possibility for its eventual successor.
Check out what the CEO had to say about Audi, why the new Honda Accord has Hyundai reconsidering a technology, and read a followup on the company's fuel-economy fiasco in the full interview at Automobile.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.