2024 Hyundai Palisade Sel on 2040-cars

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Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

2015 Hyundai Sonata

Completely redesigning a vehicle competing in a fiercely contested segment requires delicately balancing styling, performance, safety, efficiency, innovation, passenger comfort and pricing, while simultaneously not alienating model loyalists. In other words, it's no simple task.
Automakers generally follow one of two paths. Some take a conservative approach and choose to raise each bar marginally, in an effort to appease all and estrange none. Others strategically take risks and focus on specific attributes in an attempt to shift perception about their vehicle.
With its all-new 2015 Sonata, Hyundai has taken the second approach when overhauling one of its best-selling vehicles. The Korean automaker has executed an impressive number of targeted improvements, yet it's also softened some of its predecessor's qualities in an attempt to demonstrate greater refinement and position its midsize sedan upscale. Whereas the outgoing car successfully aimed to establish itself as a credible contender in the midsize segment, the new model is gunning for customers that might otherwise be seeking entry-level models from luxury automakers.

Hyundai concept looks like Le Mans prototype from 2025

Hyundai is ripping the sheet off its N 2025 Vision Gran Turismo for the latest teaser of the digital racecar. The fighter jet-inspired design looks ready to turn on the afterburners at Le Mans a decade from now, but it debuts at this year's Frankfurt Motor Show to promote the company's new N performance sub-brand. The N 2025 is the latest in a long line of imaginative Vision Gran Turismo concepts from a plethora of automakers, but Hyundai is still keeping exact details about its entry a secret. The company admits that the racer highlights sustainable technology under the long, low-slung body, and that suggests something other than just a high-revving internal combustion engine for power. In addition to the PlayStation racer, Hyundai has a few other debuts in store for the German event. The new i20 Active and Sante Fe will get their European unveilings, and the Vision G Coupe will come along, as well. To further push the performance image, the next-gen 2016 i20 World Rally Championship car will also be on display. Hyundai Motor to Enhance IAA Press Conference with Live Streaming and Innovative Digital Assets 09 September, 2015 Hyundai Motor to Enhance IAA Press Conference with Live Streaming and Innovative Digital Assets - Broadcast of pre-show begins at 11:15 CET, Tuesday 15 September 2015 - Online newsroom enriches flow of information - Hyundai Motor showcases new models and visionary concept cars September 9, 2015 - Hyundai Motor will live-stream its press conference at the 2015 Frankfurt International Motor Show, enabling a wider audience to learn about the brand's passion for performance and a host of new Hyundai models, design concepts and technologies. New i20 Active and New Santa Fe will premiere in Europe, enhancing Hyundai Motor's European range of Crossover and SUV models. The company will also showcase its new high-performance N sub-brand, brought to life through the thrilling Hyundai N 2025 Vision Gran Turismo concept car and the New Generation i20 WRC car being previewed ahead of the 2016 World Rally Championship season. The Vision G coupe concept introduces dynamic design and advanced technology as inspiration for future premium products. The Hyundai Motor press conference will take place in Hall 6 at 11:30 CET on Tuesday 15 September 2015, and the livestream will be available via www.hyundai.news/IAA2015.