2023 Hyundai Palisade Calligraphy on 2040-cars

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Hyundai planning EV for US market

California's stringent automotive emissions mandates, which require that all automakers include some form of Zero-Emissions Vehicle (ZEV) in the lineup, may be forcing the hand of Hyundai, suggests The Detroit Bureau after a recent tweet from John Krafcik, HMA Chief Executive. Up until now, the Korean automaker has been attempting to meet future regulations with fuel-cell vehicles like the modified ix35/Tuscon models (the technology uses hydrogen to generate electricity), but consumers have been slow to warm to hydrogen citing an immature and undeveloped refueling infrastructure.
While battery-powered EVs are far from perfect, they appeal to consumers who have short commutes and owners who find it convenient to recharge at home. If Hyundai were to get into the EV game in short order, one solution could be the BlueOn battery car (shown above) that is sold in the automaker's domestic market. In its current state, the BlueOn offers a 16.4-kWh lithium polymer battery, which provides a range of just over 85 miles and a lethargic 0-60 time of 13.1 seconds.
To be competitive, Hyundai would have to boost performance or seek another more expensive solution. We'll have to wait for official word, or another tweet from Krafcik, to see which way the company is heading.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.