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Hyundai Sonata successor to seek evolution, not revolution

Hyundai hit a home run with its current-generation Sonata midsize sedan, so don't expect the Korean automaker to make revolutionary changes when its replacement comes out for the 2015 model year. The four-door sitting in showrooms today was launched in 2010 with radical new lines that marked a big departure from its rather bland predecessor. Even with stiff competition from the Honda Accord, Ford Fusion and Toyota Camry - all newer designs than the Sonata - sales have been strong. Consumers embraced its new design language, taking home a record 230,605 units last year.
"I think we found a design language that works, the 'Fluidic Sculpture' stuff, so I would say (the new styling) is not pulling back in any way. It's more continuing to refine on that same trajectory that we're on," John Krafcik, Hyundai U.S. CEO, told WardsAuto in a recent interview. Consumers don't seem to be fazed by the its age either. "A lot of consumers are just entering (the) midsize (segment) for the first time. They don't see (the Sonata) as a three-year-old car. They see it as, 'Whoa, that's a pretty good-looking midsize car,' so it's doing quite well," added Krafcik.
Sonota sales have been down over the last few months, but Krafcik says that is a reflection of the automaker's decision to increase production of its Elantra compact at the Montgomery, Alabama, plant - where both are built - and a limited supply of its mid-grade GLS Sonata model.

Hyundai Motor Group reveals the E-GMP modular electric platform

Just as Volkswagen has the MEB platform for its ID. line of electric cars, Hyundai Motor Group is launching a modular architecture of its own. It's called E-GMP for "electric-global modular platform," and the motor and battery powertrain is called PE for "power electric." These components will underpin models from Hyundai, Kia, Genesis and the new Ioniq brand. The first to launch with it will be the Ioniq 5. One of the interesting aspects of this platform is that it will be designed with rear-wheel drive in mind. Like VW's and Tesla's EVs, the basic layout will feature a rear-mounted motor powering those back wheels, and the battery pack fits in the floor between the wheels. All-wheel drive will be available on some of these models with the addition of a second, front-mounted motor. That front motor will be able to mechanically disconnect from the front drive axles when not needed, allowing for less mechanical drag and more efficient driving. Hyundai is promising impressive performance from the E-GMP and its batteries and motors. The company claims that a car built on the platform could be capable of 0-62 mph sprints of 3.5 seconds with a top speed of about 162 mph. This will vary depending on motors, and Hyundai Motor Group revealed that there are three outputs of motor in development. Maximum range is expected to be 311 miles on the WLTP cycle. Hyundai didn't give exact power outputs or battery capacity in kWh, though. The battery pack is made up of standardized modules that can be added or subtracted depending on the needs of the vehicle, and the individual cells are pouch-type, similar to what GM is using in its Ultium batteries. The E-GMP cars will also support fast charging up to 800V and 350kW, so an 80% charge from empty could happen in just 18 minutes. Two-way charging will also be supported, so your electric Hyundai or Kia could provide up to 3.5kW of power to various appliances or even to another EV. Hyundai says you could run a "midsize" air conditioner and a 55-inch TV for up to 24 hours with an E-GMP car. Hyundai 45 View 14 Photos We won't have to wait long to see the first car based on this platform. The Ioniq 5, which will take design inspiration from the Hyundai 45 concept, will launch next year. The Ioniq 6, based on the Hyundai Prophecy concept, will come in 2022 and the Ioniq 7 in 2024. The first Kia model will be a crossover revealed next year, and it will have a performance variant.

Hyundai NA CEO Krafcik awarded Automotive Executive of the Year

Hyundai North America CEO John Krafcik is this year's Automotive Executive of the Year. DVN Business Assurance presents the award each year, and this year, Robert Djurovic, executive director of the award program, said Krafcik won the nod because he "reshaped the way Hyundai approaches the market with consumer focus, compelling design and enduring value." While speaking at the award ceremony, Krafcik said that he was humbled by the recognition and that he accepted the accolade on behalf of Hyundai team members, dealers and suppliers.
Krafcik joined Hyundai in 2004 as the vice president of product development and took on duties as chief executive in 2008. Since then, the automaker has seen a flurry of new products and a substantial jump in market share. His efforts have also helmed Hyundai to two North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively. Krafcik also helped Hyundai navigate through the company's fuel economy debacle that began late last year, in which the automaker admitted it overstated the efficiency ratings of many of its automobiles.
The Automotive Executive of the Year Award has been recognizing industry leaders since 1964. You can read the full press release below for more information.