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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Facelifted Genesis G70 spied in new photos

The updated Genesis G70 was spotted testing on the road in Europe, and spy photos shared with Autoblog depict a prototype wearing significant camouflage that could be hiding some big updates to Hyundai's luxurious newcomer.  Mid-cycle refreshes are often nip-and-tuck affairs, but the extent of the coverings on this prototype suggest that Genesis has more in store for its compact luxury sedan than a fresh set of LEDs and some delicately re-drawn bumpers.  According to our spies, there may even be revisions to the materials used in the unibody and exterior panels to reduce weight and improve both efficiency and performance. The sedan's manual transmission is expected to live on for at least another model year, but whether it will carry over to the face-lifted model remains to be seen.  While both the head- and taillights on this prototype do appear to be new, we expect the G70's list of updates to be far more comprehensive, including updated powertrains and chassis updates. One of Hyundai's latest generation of turbocharged four-cylinders making at least 290 horsepower and 310 pound-feet of torque is even rumored to be making an appearance. Currently, the four-cylinder engine in the G70 makes 252 hp and 260 lb-ft. Based on Hyundai's estimates for the Sonata N-Line, the G70 could be getting a boost of nearly 40 horsepower and 50 pound-feet of torque. Those numbers might be conservative, as the G70's rear-wheel drive platform will take more readily to extra power than the Sonata's front-wheel drive setup. Increased power from the turbo four would make the 365-horsepower, twin-turbo 3.3L V6 less of an upgrade, but we suspect Hyundai will massage the 6's output to keep the natural order of things intact.  Related Video:            

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.