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Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

2019 Hyundai Veloster shows off its colorful new face

The next-gen Hyundai Veloster is coming soon. When I was in Korea for the launch of the new Hyundai Kona, all three variants — standard, Turbo and N — were trotting around the automaker's proving grounds, teasing and laughing at us since we weren't allowed to use our cameras. After some sleuthing, we uncovered some new info. Thanks to the automotive media back in Korea, we have what appears to be official images of the new Veloster Turbo done up in some of the best-looking camouflage we've seen in a long while. The car will make its full debut at the Detroit Auto Show in January. It seems the car was shown off to the Korean press at Inje Speedway in Gangwon Province. The car retains the same basic three-door layout of the old model. That means two doors on the passenger side and one for the driver. The shape may be generally the same, but the car looks far cleaner than before. It's as if Hyundai's designers smoothed out all the lines and pulled the bodywork tighter to the frame. Like before, the exhaust appears to exit from the center, though the N model I saw in Korea and in spy photos has a more traditional dual-exit exhaust pipe. Floating red-painted calipers appear to clamp on some pretty large rotors. There appear to be two wheel designs, too. There aren't any photos of the interior, but once again our spy photographers have come through. The press release we found also lists a new heads-up display. Since these photos came from Korea, we contacted representatives at Hyundai here in the U.S. for more info, but weren't given any clear answers. All we were told was that the images came from their counterparts in Korea. Expect the Veloster Turbo to share the 201-horsepower turbocharged 1.6-liter inline-four and transmissions from the Elantra GT Sport. Korea apparently gets a 1.4-liter engine, but it's unclear if that's coming here. We hope the hopped-up Veloster N will get the 271-horsepower turbocharged inline-four from the i30 N. Hyundai has been on a killer roll as of late. We can't wait to drive this. Related Video:

2019 Hyundai Kona Electric First Drive Review | No compromises

The results of last week's United Nations climate study reveal that Earth's climate situation is much more dire than previously thought. Unless we do something drastic to stop pumping carbon emissions into our atmosphere, we'll do irreversible damage by 2030. It seems almost prophetic, then, that Hyundai is launching two vehicles — the hydrogen-powered Nexo FCV and an all-electric variant of the recently launched Kona crossover. The more compelling of the two is the Hyundai Kona Electric. It joins other purely battery-powered machines such as the Nissan Leaf, the Chevy Bolt and the Tesla Model 3, but the Korean automaker one-ups the competition by arriving in the form of a crossover. Americans can't get enough of them, and no other pure electric on the market offers it unless you're talking about the $83,000 Tesla Model X. The Kona EV's next closest competitor is the boxy electric Soul, and in case you didn't know, Kia's affiliate company is none other than Hyundai. In truth, the crossover moniker isn't entirely accurate. Like its internal-combustion-engined counterpart, the Kona EV doesn't really sit above regular car height. Rather than call it a compact crossover, it'd be more appropriate to label it a hatchback with some rugged-looking body cladding. The Kona Electric does, however, top nearly all of its EV rivals for cargo space, with 19.2 cubic feet. Only the Leaf tops it at 23.6 cubic feet, but the Kona's footprint is almost a foot shorter than the Nissan's. Visually, the Kona Electric is distinguished from its petrol-powered sibling by a grille-less face, replaced by an LCD readout grid pattern with the charging port neatly hidden beneath a panel on the left side. A new light bar spans the prow, connecting the upper driving lights in a digital wave pattern repeated in the lower front, side and rear skirts. It's meant to evoke the pathways in a circuit board, according to senior chief designer Chris Chapman. Inside, more differences serve to remind you that you're sitting not just at the helm of a crossover, but a shuttle to the future. An array of PRND buttons and an electronic parking brake await your instructions. Neither seemed necessary nor an improvement over the Kona classic's tried-and-true gear selector and handbrake, but there they were. The e-e-brake perhaps does permit the double-decker center console, though, the lower level meant for gadget recharging, whether via USB or Qi wireless.