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Hyundai reveals all-new Sonata in South Korea

We've seen the spy shots. We've seen the teasers. We've even seen the finished product uncovered in its home market. But now Hyundai has officially taken the wraps off its new Sonata, consistently one of its top sellers in North America that was surpassed only recently in the sales charts by the smaller, cheaper and slightly newer Elantra. It's Hyundai's challenger to the likes of the Toyota Camry, Honda Accord, Nissan Altima, Ford Fusion et al, which makes it a vital debut not only for Hyundai but for anyone in the market for a mid-size family sedan - and that's one of the biggest markets of all.
Set to be revealed at the New York Auto Show in a matter of mere weeks, the all-new 2015 Hyundai Sonata you see here is the latest representation of a more toned-down family design language which Hyundai calls Fluidic Sculpture 2.0, following the lead set by the new Genesis and away from the swoopy and sharply creased styling of the successful but stylistically divisive model it replaces. A good inch longer and wider than the outgoing Sonata, the new model is also over a third more rigid, thanks in no small part to the use of high-strength steel that now composes over half of the body's construction.
The all-new 2015 Hyundai Sonata follows the lead set by the new Genesis and away from the swoopy and sharply creased styling of the model it replaces.

2016 Hyundai Tucson shows off its European trim ahead of Geneva

Hyundai is unleashing the first details about its next-generation Tucson ahead of the crossover's official debut at the 2015 Geneva Motor Show on March 3. So far, the Korean automaker is only talking about European specifications for the latest model that goes on sale in the second half of 2015 there. Still, this glimpse should give a good idea of what to expect from the future version inevitably coming to the US. The new Tucson largely blends the look of the current Santa Fe and last year's Intrado concept into a more angular, rugged CUV than the current model. As in the earlier teaser video, Hyundai's designers gave the latest generation horizontal, chrome-accented slats in the hexagonal grille to match the look of the other recent members in the lineup. The hood also takes on the somewhat flatter design from the Santa Fe, but the lower air dam wears an eye-catching mix of intakes, foglights and LEDs. In profile, there's a distinctive crease down the side, and the wheel wells subtly reinterpret the squared-off look from the Intrado. Inside, Hyundai claims that it focuses on improving material quality, and it's offering an attractive new Wine Red leather interior with black contrast to European buyers. There are also available heated and ventilated seats, and a faster infotainment system. The company is upping the safety assists too with features like Autonomous Emergency Braking, Lane Keeping Assist, Blind Spot Detection and more. These European models are made in the Czech Republic and offer quite an array of powertrain options. The gasoline choices are either a naturally aspirated 1.6-liter four-cylinder with 133 horsepower or turbo 1.6-liter mill with 174 hp. Diesel selections include a 1.7-liter with 113 hp, 2.0-liter with 134 hp or another tune with 182 hp. Transmission possibilities are either a six-speed manual or automatic, but the 1.6-liter turbo is available with a seven-speed dual clutch. North America will likely get its own drivetrain mix, though. Hyundai didn't release too many shots of the new Tucson. But we'll have live images from the Swiss show floor in a few weeks time.

Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.