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Human waste can be reused as hydrogen for Hyundai Tucson FCEV

Here's the recipe: separate the water out of some sewage, leaving the biosolids behind. Then pipe those solids into airless tanks and let some microbes go to town. These bugs release a gas (roughly 60 percent methane, 40 percent CO2) which you can burn to power the plant where you're doing all this work but remember to send some of the methane to a tri-generation machine that leaves you with electricity, heat and hydrogen. It might sound a bit complicated, but this process is working in prototype form at the Orange County Sanitation District's Fountain Valley waste facility in California, and hydrogen car drivers in the area - including those of the upcoming Hyundai Tucson Fuel Cell CUV - can even power their rides from the end product. UC Irvine's National Fuel Cell Research Center's Jack Brouwer developed the process and he says reusing waste to move cars, "smells like money." Hyundai will soon start leasing the H2 CUV for $499 a month ($2,999 down) for 36 months, including free hydrogen refueling and Hyundai's Valet Maintenance. The Korean automaker says it has had a surprising number of people express an interest in the vehicle. We wonder if a waste-powered hydrogen station will make fuel cell technology more or less appealing. Read more details over at the Korea Herald. Featured Gallery 2015 Hyundai Tucson Fuel Cell: LA 2013 View 19 Photos News Source: Korea Herald Green Hyundai Technology Emerging Technologies Hydrogen Cars tucson

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

Hyundai Motorsport tests its performance at the WRC Rally Finland

Autoblog joined Hyundai to check out the Neste Oil Rally Finland, where thousands of kilometers of lightly traveled, rolling gravel roads have turned out decades of astonishing racing and cold-blooded drivers. Even though the World Rally Championship is well tamed from its feral Group B days, Rally Finland is still the drivers' favorite, with the fastest speeds and the biggest jumps.
It's the rookie year for the Hyundai Shell World Rally Team, run by Hyundai Motorsport out of Alzenau, Germany. The squad entered the season aiming for podiums in the second half and looking to get its three cars to the finish at every race for maximum development data. It's already outdone itself, Thierry Neuville scoring third places in Mexico - where he used a bottle of Corona to fill his radiator - and Poland.
Denis Giraudet told us that the rally's sternest challenge is not one of heart, though. Giraudet isn't part of Hyundai Motorsport, he was our guide and he's been in the sport as a co-driver for more than 30 years; he won Rally Finland with Juha Kankunnen in 1993 in a Toyota Celica Turbo 4WD. Giraudet said the race tests that particular confidence that comes from about 18 inches below the heart: "Here, you have to go all out. If there's a problem, it's usually between the steering wheel and the seat."