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Hyundai mulling new small CUV under Tucson

Hyundai maintains it can barely build enough of its core models to satisfy North American consumers, but that doesn't mean it isn't keen to expand its offerings to capture developing segments of the market. According to Edmunds, one of those expanding niches could be the burgeoning subcompact crossover segment. The website quotes Hyundai North America president and CEO John Krafcik as acknowledging his company is "very under-represented" in crossovers, the market's hottest vehicle type.
With the discontinuation of the Veracruz, Hyundai is down to two CUV nameplates, Tucson (pictured) and Santa Fe, the latter of which covers two segments with a two-row Sport and long-wheelbase three-row model. And while Hyundai commands seven percent of the US sedan market, the company estimates it only has two percent of the truck segment.
And while Krafcik stops short of confirming a new model, he acknowledges "a new segment is emerging" underneath the Tucson and says, "I think it's something to look at." At the moment, the subcompact softroader segment remains small and somewhat amorphous, with tiny CUV offerings like the Buick Encore, Nissan Juke, and now-discontinued Suzuki SX4 illustrating that there are a lot of different ways to package and market such a vehicle.

Genesis teases future large SUV with GV80 concept

After years of rumors that Genesis would add an SUV to its lineup, Hyundai's in-house luxury brand unveiled the GV80 concept at the New York Auto Show Wednesday. Genesis didn't reveal key details of the concept, such as its dimensions and whether it would fit three rows, but prior intel suggests a Genesis SUV would be a little larger than a Jeep Grand Cherokee and a little more expensive. However, the press release does establish three facts: opulence abounds, the high-rider previews the brand's future design language, and a hydrogen fuel cell powers the GV80 – conceptually, at least. The overall shape – dressed in a "bespoke Ice Granite finish" – seems a touch common, although we must note that numerous players already crowd the large luxury SUV field. To give the GV80 a unique identity, Luc Donckerwolke, head of Genesis design, tapped the arsenal of luxury and detailing he amassed during stints at Lamborghini and Bentley. Genesis' trademark crest grille gets filled with diamond mesh, and sits in a contoured channel that defines a spine running the length of the SUV. The quad headlights are nothing more than four swept-back slits. Along the sides, 23-inch wheels frame a deep vent carved into the bodywork, while the mesh pattern in the five-spoke alloys matches the trussed B- and C-pillars. In back, thin, fiber-optic taillights emphasize width and stylized vents in the lower fascia cool the powertrain. The interior puts on the real show. An analog speedometer jazzes up the digital dash cluster, the driver's display flowing into a curved, 22-inch OLED screen set atop the "bridge" instrument panel. The display's two zones serve driver and passenger separately. The driver can use the glass touchpad multi-function controller and knurled metal wheel to toggle through functions, and the passenger taps the metal pinstripes set into the ash wood console and center tunnel. That tunnel runs the length of the cabin, creating four distinct seating areas. Rear-seat passengers can also touch the metal stripes to control seatback screens. Many cows died to create the interior ambiance, with smooth and quilted-diamond-stitched leather everywhere. Suede, polished aluminum, and slate ash wood provide contrasts from the dash to the cargo area. The GV80's "advanced plug-in hydrogen fuel cell" specs remain a mystery, but it might not be an empty tease. Two years ago, Hyundai showed off the Intrado compact CUV concept at the Geneva Motor Show.

Tucson hydrogen fuel cell CUV will allow Hyundai to sell more dirty cars

With the first Hyundai Tucson Fuel Cell Vehicle deliveries happening soon (a bit later than expected), it's time for the Korean automaker to explain why it's offering the H2 CUV here in the states. After all, there are only 10 public hydrogen stations in the US today, according to the DOE, so it can't be to take over the market. According to a Hyundai exec, the reason we are getting the Tucson Fuel Cell is to make up to $130,000 through California's ZEV credit system. "We really don't make any money out of selling the fuel cell vehicles for now" – Byung Ki Ahn According to Wards Auto, the California Air Resources Board (CARB) will give the automaker up to 26 points worth of zero emission vehicle (ZEV) credits for each of the $499/month hydrogen Tucson leased through the 2017 model year. Those credits could be worth up to $130,000 to Hyundai. Byung Ki Ahn, Hyundai's director of the fuel cell group, told Wards Auto that, "We really don't make any money out of selling the fuel cell vehicles for now. ... So just by selling the fuel cell (vehicle) we could get a lot of credit points, which you could sell at a later time if you want, like Tesla does. It could be a good business model." Ahn clarified that Hyundai does not plan to cash in on those credits, but to use them to offset the rest of its vehicle lineup. Other automakers also participate in the ZEV credit system, of course, but if Anh's numbers are correct, then fuel cell vehicles earn more credits than battery electric vehicles do, so if you want to earn a lot of credits, hydrogen is a good way to go. You can find more details over at Wards Auto. *This post has been updated to mention other automakers using the ZEV scheme.