2014 Hyundai Genesis Coupe 2.0t R-spec on 2040-cars

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Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.

Foreign automakers pay from $38 to $65 per hour to non-union workers

As leaders for the United Auto Workers gather in Detroit for their Special Convention on Collective Bargaining to work out the negotiating stance for this year's new labor agreements with the Detroit 3 automakers, what they most want to do is figure out how to eliminate the two-tier wage scale. However, the lower Tier 2 wage has allowed the domestic automakers to reduce their labor costs, hire more workers, and compete better with their import competition. As it stands, per-hour labor rates including benefits are $58 at General Motors, $57 at Ford, and $48 at Fiat-Chrysler – a reflection of FCA's much greater number of Tier 2 workers. The Center for Automotive Research released a study of labor rates (including benefits) that put numbers to what the imports pay: Mercedes-Benz pays the most, at an average of $65 per hour, Volkswagen pays the least, at $38 per hour, and BMW is just a hair above that at $39 per hour. Among the Detroit competitors, Honda workers earn an average of $49 per hour, at Toyota it's $48 per hour, Nissan is $42 per hour, and Hyundai-Kia pays $41 per hour. The lower import wages are aided by their greater use of temporary workers compared to the domestics. Automotive News says the ten-dollar gap between those foreign camakers and the domestics turns out to about an extra $250 per car in labor, which adds up quickly when you're pumping out many millions of cars. That $250-per-car number is one that, come negotiating time, the Detroit 3 will want to reduce, as the UAW is trying to raise both Tier 1 and Tier 2 wages. Another wrinkle is that the domestic carmakers are considering the wide adoption of a third wage level lower than Tier 2. Some workers who do minor tasks like assembling parts trays kits and battery packs already make less than Tier 2, but the UAW will be quite wary about cementing yet another wage scale at the bottom of the system while it's trying to fight a bigger battle at the top. News Source: Automotive News - sub. req., BloombergImage Credit: AP Photo/Erik Schelzig Earnings/Financials UAW/Unions BMW Chevrolet Fiat Ford GM Honda Hyundai Kia Mercedes-Benz Nissan Toyota Volkswagen labor wages collective bargaining labor costs

Hyundai pickup truck coming ASAP, says design chief

Hyundai first showed its HCD-15 Santa Cruz pickup truck concept at the 2015 Detroit Auto Show. In the years following the concept's debut, reports have kept surfacing that yes, Hyundai wants to build it and yes, it's only a matter of time when the Santa Cruz will spawn a production version. In August 2017, Reuters reported that a pickup had been greenlit as Hyundai needed to correct a sales slide; a year later, we envisioned a 2020 unveiling date for the finalized truck. Now, Autocar says Hyundai is launching the truck "as soon as possible." Autocar cites a discussion with Hyundai's new Chief Design Officer Luc Donckerwolke, who formerly led Genesis design and has also worked as the head of design at Bentley, Lamborghini and Audi. Donckerwolke said the design process of the new truck has now been completed, and Hyundai is now in the midst of engineering the design into production. Donckerwolke told Autocar that the truck will arrive "as soon as possible. From my side it is finished, the process to put it into production is now underway." Leftlane News estimates the truck could be here by 2021 at the earliest. For Donckerwolke, the truck is very much a development of the 2015 concept; as Motor Trend earlier quoted Hyundai Motor America's Brian Smith, the original two-door concept has evolved into a five-seater four-door truck. The understanding is that the Santa Cruz's production version will be underpinned by the same platform and mechanicals as the expected and redesigned 2020 Tucson. The pickup is also to be followed by a corresponding Kia-badged version, Donckerwolke said. The Hyundai and Kia trucks are likely to battle for sales with the Ridgeline, Ranger, Tacoma and Gladiator — and the Tanoak, if Volkswagen comes out with a production version of its recent concept truck. Related Video: