2014 Hyundai Genesis Coupe 2.0t Premium on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai recalling 140k Sonatas over seatbelts

Hyundai is recalling about 140,000 examples of the 2015 Sonata in North America to repair a problem with the front passenger seatbelt not latching. Specifically, the problem affects 129,000 of the sedans in the US and 10,401 in Canada. On these models, if the seatbelt tongue is forcibly inserted into the buckle at a certain angle, then it can jam and not latch. Only the front passenger side is affected, and driver would be notified because a warning light would illuminate on the dashboard. The safety campaign covers 2015 Sonatas with production dates between April 25 and December 4, 2014, according to a statement to Autoblog from Hyundai, but there are no reports of injuries from this issue. Owners will receive notification by mail in about a month. To fix the problem, dealers will inspect the part and repair or replace it as necessary. Hyundai has already notified NHTSA about the recall, but the campaign hasn't been added to the agency's website yet. Transport Canada has already posted some information about it, though. Related Video: Hyundai Statement: We recently notified NHTSA of a safety recall we are initiating in the U.S. to repair or replace the front passenger seat belt buckle in approximately 129,000 2015 Sonatas that were built beginning April 25, 2014 through December 4, 2014. We are initiating this action to ensure the safety and quality of the vehicles and the continued satisfaction of our customers. In some cases, if the front passenger seat belt "tongue" is inserted into the buckle forcibly at an angle, the buckle may jam, preventing the front passenger from fastening the seat belt. The front passenger's seat belt warning lamp will illuminate if the front passenger seat belt is not buckled while the seat is occupied. This condition does not result in partial latching of the belt and does not affect the driver or rear passenger seat belt buckles. There are no reports of injuries attributed to this condition.

Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.