2014 Hyundai Genesis Coupe 2.0t on 2040-cars

Auto blog

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai's Genesis G90 stretches out back home in Korea

Hyundai is getting serious about competing in the luxury market with the launch of its expanded Genesis line. And in the Far East it calls home, that means stretched limousines. Enter the new EQ900L. The Korean automaker's new luxury flagship stretches the wheelbase of the vehicle we now know as the Genesis G90 – or as the Equus in its previous iteration – by an extra 11.4 inches to give the top executives at Samsung and LG extra room to stretch out while in transit from the office to the Psy concert. The elongated cabin space also allows for first-class reclining rear seats, adjustable in 18 directions and upholstered in semi-aniline leather. A long center console runs the entire length of the cabin loaded with everything from ambient lighting to a Lexicon sound system. The same 5.0-liter Tau V8 still provides motivation, channeling 425 horsepower through an eight-speed automatic transmission to all four of the 19-inch wheels. That may not be enough to keep pace with the V12-powered Mercedes-Maybach S600 we get here, but it comes close to the S500 version sold overseas. Unfortunately for those of us living outside of Korea, the EQ900L is only being offered in its domestic market for the time being, where titans of industry can pick one up for 100 million won – equivalent to $84,000 at current exchange rates. Related Video:

2014 Hyundai Elantra shows off new trim, engine in LA

Hyundai has issued a mid-cycle refresh for all three body styles of its popular Elantra compact at the 2013 LA Auto Show. As mid-cycle refreshes go, this is a fairly comprehensive one, with some sweeping changes beyond the typical new head- and taillights. The big news is a new 2.0-liter engine and a Sport trim group.
The new 2.0 will only be available on the Elantra Sport, and it pumps out 173 horsepower and 154 pound-feet of torque. While those aren't exactly Bugatti Veyron-beating numbers, they still represent healthy 25-hp and 23 lb-ft increases over the 1.8-liter engine, and the new output figures are enough to position the Elantra near the top of its class. Other tweaks for the Sport include a mildly retuned suspension with a larger front sway bar and slightly stiffened springs, along with revised programming for the electric power steering.
There are a number of other changes and tweaks that we detailed in last night's story. Since then, we've snapped some images of both the Coupe and Sedan on the floor of the LA Auto Show, and we now have a full press release which gives a comprehensive list of what's new for the 2014 Elantra. Check it out below, then let us know what you think in Comments.