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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

2016 Hyundai Elantra GT gets refreshed with a big new face

Hyundai is taking the sheet off of a facelift for the 2016 Elantra GT at the 2015 Chicago Auto Show, and if buyers spec the five-door hatchback right, they can also get the Korean brand's latest infotainment system. The biggest and most obvious change for the updated Elantra GT is its brand new front end. The grille now features wide, horizontal slats with chrome accents, which removes the previous design's somewhat smiling face. It also brings the styling more in line with the rest of the Hyundai lineup. In addition, vehicle rides on some redesigned 17-inch wheels. The interior is left basically the same for the update, except if buyers choose the optional Technology Package. It adds a new 7-inch touchscreen navigation system with a rearview camera, which is similar to the unit in some trims of the Sonata and Genesis. Hyundai's Blue Link telematics system and Apple Siri Eyes Free are included, as well. Choosing the pack also features dual-zone climate control, a panoramic sunroof, LED taillights and ventilated driver's and passenger's seats, which brand claims is a segment first. Mechanically, the steering is retuned for better feel in 2016 but everything else carries over. That gives buyers a direct-injected 2.0-liter four-cylinder with 173 horsepower and 154 pound-feet of torque and the choice of a six-speed manual or automatic. Base pricing is the same as the 2015 model year at $18,800, plus an $825 destination charge on all models, for the manual or $19,800 with the auto. Although, with all of the extra kit, the Tech Package is now $3,950, rather than $2,900 last year, but the required Style Package for it is re-priced to $1,975, as opposed to $2,550 in 2015. Hyundai's Sporty and Versatile Hatchback Gets a More Affordable Style Package and a New Navigation System with Next-Generation Blue Link Telematics CHICAGO, Feb. 13, 2015 – Today at the Chicago Auto Show, Hyundai Motor America introduced a refreshed Elantra GT for the 2016 model year, offering updated styling with customer-focused technology and features. With a more distinctive front fascia and all-new 17" alloy wheels, Elantra GT's new look further enhances the vehicle's signature sporty styling. And when mated to a standard 2.0-liter Gasoline Direct Injection engine, the formula comes together to deliver a vehicle that both looks and feels dynamic.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.