2013 Hyundai Genesis Coupe 2.0t Coupe 2-door 2.0l on 2040-cars

Auto blog

Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

Average new-car fuel economy figures continue record pace

Manufacturers are making more efficient cars and trucks; we've known that to be true for some time. Nearly every new car has some sort of trick to eke a few extra miles out of every gallon of fuel. Whether that be turbocharging, active aerodynamics or hybrid technology/electrified powertrains, the fact is that our vehicles are more efficient than ever before.
Thanks to a recent study by TrueCar, we've got fresh quantitative data to support the above statements. For the fourth month in a row, we've seen an improvement in national fleet fuel economy. We Americans are 0.7 miles per gallon more efficient than we were last month, and our cars are 1.6-mpg better than at this time last year. That said, we're still down on 2013's high, which was set back in January at 24.5 mpg.
Not only does this reflect the improved technologies in our vehicles, but it demonstrates a changing mindset among consumers, who are purchasing more efficient vehicles despite the relative stabilization of fuel prices. Every fuel-efficient model sold drives its manufacturers fleet average up.

Hyundai Veloster nixed in UK after just 3 years

The Veloster, Hyundai's funky, four-door hatchback, has been pulled from the British market after just three years on sale. The blame, as is usually the case in these circumstances, is being placed on slow sales. Auto Express reports that, much like it has in the United States, the Veloster has failed to resonate with both customers and critics. While UK sales figures weren't available to prove AE's point, Veloster sales in the US through November are down nearly 2,000 units over the same period in 2013, to under 26,000 vehicles. That makes it the third-slowest seller in the Hyundai lineup, behind the far more expensive Azera and Equus sedans. The performance-minded Veloster Turbo will be replaced in the UK by a version of the i30 equipped with the VT's 1.6-liter, force-induced, direct-injected engine. You can read all about that new vehicle right here.