2013 Hyundai Genesis 3.8 Sedan 8-speed Automatic With Shiftronic on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai pulls wraps off new i20 WRC rally car

Hyundai Motorsport is ready for the 2016 World Rally Championship after the unveiling of the New Generation i20 WRC at the team's shop in Alzenau, Germany. This is Hyundai's third season in the WRC, and it wants to improve after taking third place in the manufacturer's championship in 2015. The New Generation i20 WRC is now based on the five-door i20 hatchback from Europe, and the updated rally car boasts a stiffer chassis and a tweaked suspension. Other than the extra doors at the rear, the latest design features a more angular front end with harder edges around the grille and headlights. The WRC car boasts a 1.6-liter turbocharged four-cylinder with 300 horsepower and 221 pound-feet of torque. A six-speed sequential gearbox routes the power to the all-wheel drive system. Hyundai originally wanted to base the new rally car on the latest three-door i20 production model for the 2015 season, but a delay in the vehicle's homologation turned the team's attention to the five-door for 2016. "The New Generation i20 WRC is the product of a full year of development and, with a more experienced team, we now raise our objectives to be more confident to fight at the front," Team Principal Michel Nandan said at the unveiling. Drivers Dani Sordo and Thierry Neuville give the New Generation i20 WRC a competition debut at the season-opening Rallye Monte-Carlo in January. Hayden Paddon gets his at the following event – the Rally Sweden. While those guys are racing, Hyundai Motorsport also has another car under development to be ready for the next crop of WRC machines that will see action in 2017. Related Video: Hyundai Motorsport unveils New Generation i20 for third WRC season New Generation Hyundai i20 WRC revealed as Hyundai Motorsport previews a third season at the team's 2016 launch event. Alzenau, Germany, December 9, 2015 - Hyundai Motorsport today revealed its New Generation i20 WRC during a launch event for media and guests at the team's factory in Alzenau. The car will be used in our third season of WRC competition by drivers Dani Sordo, Hayden Paddon and Thierry Neuville. The venue for the launch was significant as it will soon be Hyundai Motorsport's customer racing headquarters. From this base we will supply teams around the world with our new R5 rally car that is also based on the New Generation i20. The reveal marks a new chapter in Hyundai Motorsport history as we build on two successful WRC seasons and approach our third.

Hyundai expanding US plant capacity for SUV production

With cheap gasoline still driving CUV and SUV sales, three anonymous sources are reporting to Automotive News that Hyundai is looking to expand production at its Montgomery, AL factory with an eye towards production of high-riders. The Montgomery factory is currently responsible for Elantra and Sonata production, although as both sedans have faced slagging sales, Hyundai is seemingly taking a second look at its production priorities. "It's a new assembly line right next to the current Alabama line. State of Alabama is negotiating final terms," one of the sources told AN. The other two sources, meanwhile, indicated that while the company has been mulling expanded production in America, a final decision hadn't been made yet. As for what vehicle could join the Elantra and Sonata on a new line in Alabama, Korea Investment and Securities auto analyst Suh Sung-moon told AN the Santa Fe could move from its current home at the Kia facility in Georgia, although the Montgomery factory could also accommodate production of the compact Tucson (it's unclear if Suh was referencing the next-generation Tucson that debuted in Geneva or the current model) or even a pickup truck, were Hyundai to go such a route. Meanwhile, AN reports that Korea's Yonhap News Agency expects the Montgomery facility to be able to produce 300,000 vehicles, including an SUV, by 2017. While Hyundai declined Automotive News's inquiries, we have our ear to the ground for any official information from the South Korean marque.