2013 Hyundai Genesis 3.8 on 2040-cars

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This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Next-gen Hyundai Equus spotted horsing around in desert

The last time we showed you the next-generation Hyundai Equus, the northern hemisphere was in the depths of winter and the big luxury sedan was testing above the Arctic Circle. Now, as we're approaching the end of summer, the South Korean company is rather fittingly conducting hot weather testing in the American southwest. As with our last look at the Equus, today's images show a heavily camouflaged car. Said camo, which includes both coverings and more form-fitting stickers, can't hide the overall size of this vehicle. It's a big'un, especially behind the B-pillar. From what we can see through the front camouflage, the Equus should draw some inspiration from the Vision G concept. In short, expect a sportier, more assertive look than what's currently offered on Hyundai's flagship. This particular car is allegedly fitted with a version of the company's Tau 5.0-liter V8, which serves in both the current Equus and the smaller Genesis sedan. It's paired with a ten-speed automatic – yes, ten forward gears... on a car – while our spies reiterated previous reports that a new turbocharged V6 would also be on offer. Importantly, this latest gallery of spy photos gives us our first look at the new Equus' cabin. Again, there's heavy camouflage here, but we can get a look at the handsome leatherwork on the two-tone steering wheel and the stylish silver hue of the HVAC buttons. It also looks like Hyundai will retain a knob-and-button-style controller for the infotainment system, which will be housed in an expansive display at the tip top of the dash. Look for the next-generation Equus to make its debut some time in 2016 as a 2017 model. Related Video:

Hyundai sketches Ioniq ahead of debut this month

Hyundai has an altogether new model coming soon. It's called the Ioniq, and it'll be a dedicated electrified vehicle with a choice of three powertrain options. The automaker is set to take the wraps off later this month in Korea, but before it does, it's giving us another advance look at the design. As we've seen from previous teasers and spy shots, the Ioniq is slated to blend elements from Hyundai's own design language with a form that ought to closely resemble, in abstract at least, those of rivals like the Chevy Volt and Toyota Prius. That means an aerodynamic shape ending with a high tail to get the most out of its powertrain. The interior promises to be both futuristic and comfortable. Underneath it all is a new platform developed specifically for the Ioniq and three levels of electrification. There'll be a gasoline-electric hybrid version, a plug-in hybrid, and a full EV. We should get out first look up close at the Ioniq at the Geneva Motor Show and New York Auto Show in March, following its reveal in Korea within weeks from now. But even before it's unveiled, Hyundai is already taking pre-orders in certain markets. HYUNDAI MOTOR REVEALS INTERIOR AND EXTERIOR RENDERINGS OF NEW IONIQ - New renderings reveal further innovations for the alternatively fueled IONIQ - Cutting-edge technology delivers class-leading aerodynamics and fuel efficiency - IONIQ introduces unique new vehicle design with three responsive powertrains - Pre-orders now being accepted in domestic market for the IONIQ, released later in 2016 January 5, 2016 – Hyundai Motor has revealed further details of the new IONIQ ahead of its launch in Korea later this month. The innovative alternative-fuel compact vehicle, now available for pre-order in selected markets, is the first-ever car to offer a choice of three efficient and ultra-low emission powertrain options in one body type. The latest interior and exterior renderings reveal more of the IONIQ's eco-friendly credentials, with its advanced powertrain technology central to Hyundai Motor's aim for the world's best hybrid fuel-efficiency. The newly-developed platform, available with full electric, plug-in petrol / electric hybrid, or petrol / electric hybrid powertrains, also delivers a fun and responsive driving experience to match the emotional appeal of the car'seye-catching lines. The exterior of the IONIQ features a distinguished, cutting-edge aerodynamic design.