2013 Hyundai Genesis on 2040-cars

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Hyundai Genesis to get twin-turbo V6 in 2017 or 2018

Hyundai is looking to turbocharged power as ways to downsize its engines for better emissions and fuel economy while maintaining power. Among the new mills slated to launch is a twin-turbo V6 that's likely going into the Genesis in a few years. "You're going to see smaller displacement, more use of turbocharging. A lot of it is weight-related, all of it is CAFE-related," Hyundai Motor America CEO David Zuchowski said to Automotive News about the company's powertrain future. The Korean brand is hardly alone in this move towards downsizing, though, and practically every major automaker is moving in this direction, even Honda with the next Civic. According to Zuchowski, the twin-turbo V6 will make its way into the Genesis sedan in 2017 or 2018. The company is aiming for power to be on par from the luxury model's current 420-horsepower, 5.0-liter V8. The new engine should weigh less, though. The shift towards turbos is planned for the entire model lineup, not just Hyundai's higher-end vehicles. For example, the recently announced US-spec version of the 2016 Tucson now offers a boosted 1.6-liter four-cylinder with 175 hp and 195 pound-feet of torque. Several years ago, there were rumors about a possible turbocharged V6 for a future Genesis Coupe.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Hyundai's Genesis G90 stretches out back home in Korea

Hyundai is getting serious about competing in the luxury market with the launch of its expanded Genesis line. And in the Far East it calls home, that means stretched limousines. Enter the new EQ900L. The Korean automaker's new luxury flagship stretches the wheelbase of the vehicle we now know as the Genesis G90 – or as the Equus in its previous iteration – by an extra 11.4 inches to give the top executives at Samsung and LG extra room to stretch out while in transit from the office to the Psy concert. The elongated cabin space also allows for first-class reclining rear seats, adjustable in 18 directions and upholstered in semi-aniline leather. A long center console runs the entire length of the cabin loaded with everything from ambient lighting to a Lexicon sound system. The same 5.0-liter Tau V8 still provides motivation, channeling 425 horsepower through an eight-speed automatic transmission to all four of the 19-inch wheels. That may not be enough to keep pace with the V12-powered Mercedes-Maybach S600 we get here, but it comes close to the S500 version sold overseas. Unfortunately for those of us living outside of Korea, the EQ900L is only being offered in its domestic market for the time being, where titans of industry can pick one up for 100 million won – equivalent to $84,000 at current exchange rates. Related Video: