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Genesis gets serious about selling cars in China with new CEO

Hyundai's Genesis brand announced Tuesday that former Mercedes-Benz vice president Markus Henne was named CEO of Genesis Motors China. Henne will be in charge of the company's push to introduce the brand to the world's largest automotive market.  Henne will report to the brand's new global boss, William Lee, who was appointed to run the luxury subsidiary in October. One of Lee's key goals is to expand the brand's footprint in Europe and introduce it to China. Henne previously served as VP of Sales & Marketing for Mercedes-Benz in Taiwan, and prior to that oversaw the AMG division in China.  Hyundai does not yet have an ETA for formally introducing the Genesis brand to the Chinese market. Feasibility studies are still pending.  Unfortunately, while China's auto market is massive, with more than 20 million units sold to date so far in 2019, it's also one of the most tumultuous. This will be yet another major obstacle to the success of Hyundai's premium brand, which has struggled to gain traction in the United States thanks to corporate restructuring and an anachronistic product mix leaning heavily on sedans.  Genesis is working hard to correct the issues with its lineup. A lack of crossover/SUV offerings would likely be the headline for any other struggling brand, but the company's woes extend far beyond the showroom appeal of its current offerings.  In 2019, Genesis completed a restructuring of its U.S. operations. America is the brand's core market, and for much of 2018, it was unable to do business in most states thanks to Hyundai's decision to spin Genesis off into an independent brand with its own dealer franchises. Throughout the year, sales volumes tumbled as Genesis simply did not have retail outlets through which to move product. 

Hyundai unveils new i10

Hyundai has just revealed the new i10, the sub-Accent five-door sold in Europe. The diminutive city car first went on sale in 2007, but received a light facelift in 2011, to bring it more in line with Hyundai's then-new styling theme. The new model is an even more style-conscious offering, with a gaping front fascia, integrated LED running lights (because, why not?), and a stylish side strakes integrated into the doors.
The new model is longer (80 millimeters or 3.14 inches) and wider (65 mm or 2.5 in) than the car it replaces, but is 50 mm (2.0 in) lower than the old i10. The result is a purported best-in-class legroom and cargo space, while the lower overall height should lead to a slightly better driving experience. The wheelbase has been stretched an inconsequential five millimeters as well, as part of its move to a new platform.
Hyundai hasn't announced any engines just yet, although we'd suspect the regular suite of three- and four-cylinder engines, with both gas and diesel options will be available. The new i10 begins production in September, and will do battle with A-segment stalwarts like the Fiat Panda, Renault Twingo and Volkswagen Up!.

Hyundai Veloster facelift includes new 7-speed DCT, light cosmetics

Hyundai hasn't given the Veloster the exterior overhaul that we expected, but it has outfitted the quirky, oddly doored hatchback with some new tech, at least in the Korean market. The biggest change for the Veloster is confirmation that the previously rumored seven-speed dual-clutch gearbox will replace the current six-speed unit in the Turbo. It's mated to the same 1.6-liter, forced-induction four-cylinder featuring 201 horsepower and 195 pound-feet of torque. The exterior receives a few tiny tweaks, too, with new wheel designs and slightly different silver trim around the grille, but the bigger changes are found in the cabin. Those alterations aren't limited to new materials: Hyundai has included a new engine sound equalizer for the Veloster that lets drivers select from six different engine soundtracks. The instrument cluster also gets slightly altered, and there are new two-tone looks for the seats, as well. According to a blog post by Hyundai, the price for the Turbo with the seven-speed dual clutch starts at 23.7 million won ($22,000). Unfortunately, there's no official word whether these changes are going to make it across the Pacific to the US market. We've got an inquiry in with Hyundai Motor America, and will let you know if we hear more.