2012 Hyundai Genesis Coupe 3.8 Grand Touring on 2040-cars

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Hyundai Sante Fe reveals its refreshed face in South Korea

The Hyundai Santa Fe is getting a refreshed face just three years after the debut of the current generation, but for now the revision is exclusive to the South Korean market. The crossover is definitely getting a dash more style with this upgrade. The grille retains a three-bar design, but each crosspiece now sports cuts at each edge for a more visually interesting look. Lower down, the air intake grows larger for a little more aggression, and LED running lights are now mounted above the fog lights. The headlights are also re-sculpted for a sharper shape. According to a rough translation of Hyundai's press release, the rear bumper and taillights also see revisions, but the company has no photos of them. Similarly, the interior apparently receives a redesigned gauge cluster with new fonts and icons. For the South Korea at least, the updated Santa Fe is also getting an expanded list of tech options. Buyers can now opt for adaptive cruise control, automatic emergency braking, and a 360-degree camera system with parking assist. The release specifically mentions that Hyundai is aiming for the Santa Fe to score Good in the Insurance Institute for Highway Safety's small overlap crash test in the United States, versus the current version's Marginal rating. When the refreshed Santa Fe was previously spotted testing, the North American debut was predicted for sometime this year. Given the reveal of the crossover in South Korea, that estimated date would seem even more likely now. Autoblog reached out to a Hyundai Motor North America spokesperson for a more exact date, but all we heard back was that the automaker wouldn't comment on future product plans.

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Next Hyundai Genesis caught shooting through the snow... with all-wheel drive?

Hyundai is still working on getting its next-generation Genesis sedan ready for production, and while these spy shots don't reveal much more of the car's new design than what we saw back in December, our spy photographer did manage to catch an important detail being added to the big sedan. In addition to its rumored 10-speed automatic transmission, it looks like the new Genesis could get an all-wheel drive system based on a sticker in the rear window that says "4WD AT." This would make sense, too, as the car was caught testing in snowy and icy Northern Sweden.
Another new element of the car visible in these pictures is our first look at the car with its LED headlights illuminated giving the front end a more upscale and dynamic look. In terms of its overall appearance, the new Genesis is expected to take some design elements from the HCD-14 Genesis Concept that Hyundai revealed last month at the Detroit Auto Show. There is still no official word, though, as to when we may see the new Genesis unveiled.