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Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.

2019 Hyundai Elantra major facelift brings minor price increase

The 2019 Hyundai Elantra has been completely redesigned for the new model year, and it's a pretty substantial overhaul from a visual standpoint. The front and rear fascias are all new with sharp, angular styling. Besides the styling, most Elantras get minor equipment tweaks. SEL and higher trims pick up additional forward collision prevention and lane-keeping assist. The base SE trim and top level Limited trims also get a few minor equipment additions, which you can check out, here. With the redesign comes a slight price increase across the board. The base trim sees the smallest increase and goes up $150 for both the manual and automatic varieties. The turbocharged Sport model has the largest increase of $600. The other trims go up by $400 to $600. Nothing changes with the powertrains, either. The Eco gets a turbocharged 1.4-liter four-cylinder making 128 horsepower, the Sport has a turbocharged 1.6-liter engine making 201 horsepower, and the rest have a naturally aspirated 2.0-liter engine making 147 horsepower. You can see the full price breakdown below for both the new 2019 model and the outgoing 2018 version. The new car is on sale now. Hyundai Elantra 2019 2018 SE (Manual) $17,985 $17,835 SE (Automatic) $18,985 $18,835 SEL $20,285 $19,735 Value $21,285 $20,735 Eco $21,835 $21,435 Limited $23,485 $22,985 Sport (Manual) $23,285 $22,685 Sport (DCT Automatic) $24,385 $23,785 Related Video:

2019 Hyundai Kona Electric range officially EPA-rated at 258 miles

Since the Hyundai Kona Electric was first revealed at the Geneva Motor Show earlier this year, we've been gradually getting closer to learning the exact electric range for the American car. Finally, after a few estimates, the EPA has released its official rating of 258 miles. That's 8 miles higher than Hyundai's estimate for the U.S. car, given a few months ago. This also puts Hyundai in a strong position against the current crop of electric car competition. While the funky Kona does come up short of the long-range, 310-mile Tesla Model 3, that particular Model 3 costs over $40,000, even with the tax incentive that's not long for this world. The Kona Electric will likely start at a lower price point comparable with the fabled short-range, 220-mile Model 3, which is also 38 miles short of the Kona's range. As such, the Chevy Bolt EV is likely the closest competitor, offering 238 miles, 20 short of the Hyundai, and a price of about $30,000, though that's also with a tax credit that will probably be ending soon for Chevrolet. The 2019 Hyundai Kona Electric goes on sale in California and select other states toward the end of this year. More states will be added early next year. This will be a disadvantage for Hyundai, since both the Model 3 and Bolt EV are currently available nationwide. Related Video: